Articles

PPC Best Practices for Extra Effective Text Ads

What is PPC? PPC, also commonly known as pay-per-click, is a method of search engine advertising to generate clicks to ...
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Google Says, Quality Content is Key

When it comes to developing a winning social media strategy, Google says quality content is key in terms of earning ...
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How to Develop a Winning Social Media Strategy

The longevity and prosperity of businesses is largely determined by, and dependent upon, the ranking, reputation, and revenue they generate ...
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SEO Strategies: Speedy Searches Yield Higher Rankings

In the age of the Internet, site speed is paramount. Smartphones and tablets, in particular, have revolutionized the way consumers ...
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BACKLINKS

What is a Backlink? When a webpage links to another webpage, it’s called a backlink. Backlinks are essentially incoming links ...
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Brace Yourself, Big Changes Coming with ‘HTTPS’

For webmasters, content developers, and business owners alike, search engine optimization, or SEO, is an essential part of driving search ...
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SEO Strategies: Mobile versus Desktop

Over the past decade, smartphones, tablets, and PCs have facilitated a vast and virtually ubiquitous online presence. Smartphones and tablets, ...
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Protect Your Website from Hackers

How to Protect Your Website from Hackers (And Save Your SEO Efforts in the Process) Website security has been garnering ...
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How to Avoid Google’s Manual Actions

Google has established general webmaster quality guidelines that serve to support Google’s efforts to find, index, and rank websites in ...
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Which is Better – Organic Search or Paid Search?

Can Organic Search and Paid Search Co-exist? Every business owner has different goals for their website. These goals could include ...
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