Social Media MarketingA strong presence on social media builds a company’s brand, creates loyalty, and drives qualified leads to their website. When people engage and connect on social media, they share information and influence each other to try, and buy, different products and services. This online word-of-mouth marketing is invaluable in expanding reach and attracting new clients.
Every like, share, and view across the varied social platforms matters. Really matters. That’s because, as of January 2017, some 7 in 10 people use at least one social media application (according to Pew Research). With statistics like this, every business should have a strategy for connecting and regularly communicating with customers and potential customers on social media.
PERFEXION offers social media marketing and blogging services that strengthen your online brand. Because different companies sell different products and services, your target audience may tend to use one platform over another. The effectiveness of your social media marketing strategy relies on knowing where to find your target audience so you can get your brand in front of them and be certain you’ll attract the most qualified leads.
We consult with you and together develop a social media marketing strategy that aligns with all your internet marketing objectives. Our social media marketing services:
• Provide engaging, dynamic content to drive web traffic and conversions
• Ensure your brand’s online communications are strategic, relevant, and consistent
• Are strategically driven to help you meet your business goals
• Rely on competitive analysis so your campaign is the most effective it can be
• Provide detailed analytics reporting
• Save you time and energy so you can focus on other areas of your business
• Mean ongoing consulting for continuous improvement of your social media presence
To be well represented online, every company’s integrated marketing strategy should include taking full advantage of the opportunities available across social platforms. The most common and most popular social media sites and applications include Facebook, Twitter, Pinterest, and LinkedIn. These apps, combined with blogging are all useful social media tools that increase exposure, improve search engine optimization (SEO), and present you as an authority.
To draw attention to your brand, the content your company posts and promotes on social media must be relevant and interesting. In a word, your content must be social, so users and followers will want to engage and interact around it. Further interaction occurs when they share your posts with their friends and connections, and make the reach of a single post virtually limitless. The most effective posts are always positive and always keep the conversation going.
Paid ads on social media provide another opportunity to get your brand in front of users. You define the demographic or psychographic parameters of your target audience (for example, location, gender, age, shopping preferences), and your ad gets displayed in front of them for the length of time or budget you choose. PERFEXION monitors ad effectiveness and can make adjustments in real time to improve ad performance and results. Paid ads on social media can yield a high ROI for your business.
Blogging is your opportunity to provide interesting, informational content your target audience may be searching for. A well-written blog on a topic that is relevant to your product or service offering establishes you as an expert in your field and builds trust in your brand. The copywriters at PERFEXION develop content specific to your needs while always keeping SEO in mind.
Social media marketing requires close attention, to both content and analytics. Let PERFEXION’s social media marketing services help you meet your online marketing goals. PERFEXION has offices in King of Prussia and Plymouth Meeting, PA. We serve clients in all of southeast Pennsylvania, including Bucks, Chester, Delaware, Montgomery, and Berks counties, as well as in Delaware, New Jersey, and New York. Call us today to learn how we can support your social media marketing efforts.