Is your website user-friendly?

Why it’s important that your website is user-friendly to increase sales and grow your presence online.

As more people move to shop and research companies online, having a user-friendly website is becoming increasingly important. A user-friendly website is one that is easy to navigate, provides clear information, and is visually appealing. In this blog, we will discuss why having a user-friendly website is so important for your business.

First impressions matter

Your website is often the first point of contact that potential customers have with your business. No longer are people writing down phone numbers to connect with you. In fact, 76% of people look at the online presence of a company before ever engaging with them. As such, it is essential that your website makes a good first impression. A user-friendly website that is easy to navigate and visually appealing will give potential customers a positive impression of your business.

On the other hand, a website that is cluttered, difficult to navigate, or unappealing can turn potential customers away. They may assume that your business is unprofessional, or they may simply find it too frustrating to use your website and look elsewhere. Remember, this will be 76% of your potential customer base’s first impression of you – now is not the time to scrimp.

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Increased conversions

A user-friendly website can also increase conversions. When your website is easy to navigate and provides clear information, potential customers are more likely to convert into paying customers. This is because they feel more confident in your business and more comfortable making a purchase. Think of it as welcoming a visitor into your home. If your home is neat and tidy, clean and welcoming, chances are your guest will feel more comfortable and at ease.

Conversely, a website that is difficult to use or confusing can lead to lost sales. Potential customers may become frustrated and give up, or they may choose to buy from a competitor who has a more user-friendly website. In the home analogy, if your house is dusty, dank, piled with miscellaneous belongings, and in disarray, your guest will most likely feel uncomfortable, distracted, and uneasy.

Your website should be viewed the same as if a customer were to walk into your business in person. Warm, welcoming, and easy to work with.

Better search engine rankings

Search engine optimization (SEO) is the practice of optimizing your website to rank higher in search engine results pages (SERPs). A user-friendly website can improve your SEO efforts and help your business rank higher in search results.

Search engines like Google prioritize websites that are easy to use and provide a good user experience. This is because they want to provide their users with the best possible search results. By creating a user-friendly website, you can improve your chances of ranking higher in search results and attracting more traffic to your site.

Improved customer satisfaction

A user-friendly website can also improve customer satisfaction. When your website is easy to use, potential customers are more likely to find the information they need and have a positive experience with your business. This can lead to increased customer loyalty and repeat business. This can also aid in more positive online reviews elevating your online presence and attracting more potential customers to your business.

Consumers are quick and on the go nowadays. They want instant gratification. A website that is difficult to use or frustrating can lead to negative customer experiences. This can result in lost sales, a damaged reputation for your business, and even negative online reviews that are near impossible to bury.

Cost savings

A user-friendly website can save your business money. It’s true! When your website is easy to use and provides clear information, potential customers are more likely to find what they need on their own. This can reduce the number of calls or emails your business receives from customers with questions or problems.

Additionally, a user-friendly website can reduce the amount of time and money your business spends on website maintenance. When your website is easy to use, you are less likely to receive complaints or bug reports from customers. This can save your business time and money that would otherwise be spent on fixing website issues.

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Sales tool

Having a user-friendly website is like hiring a top-notch sales professional, expert customer service representative, and logistics manager all in one! If your website is set up properly, and user-friendly of course, by the time a new customer calls you, it will be for sales, not endless questions and price shopping. Customers will be able to have frequently asked questions answered as they think of them, giving them more confidence in what they are buying from you. Having information at their fingertips makes consumers feel empowered about their purchase with your business. A user-friendly website can do all this for you – making your life easier and sales higher.

Just having a website in today’s world is not enough anymore.

How do you know if your website is user-friendly? Click here to see if your website has the 7 key features that not only make it user-friendly, but also successful. Also, make sure to check out “Help! My website isn’t bringing in business!” to see tips on how to make your website work better for you.

Having a user-friendly website is essential for any business that wants to succeed. A user-friendly website can make a positive first impression, increase conversions, improve search engine rankings, boost customer satisfaction, and save your business money. By investing in a user-friendly website, you can set your business up for success and attract more customers online.

Your website should be viewed as a key asset to your business. Invest in it with a company that knows how to increase your search engine ranking and drive more leads your way. Perfexion, Inc. is a full-service interactive agency specializing in web development, branding, search engine optimization, IT networking, and custom software design. Perfexion is your complete web presence solution-based company. If you would like to learn more about how we can help your business, click here to schedule a complimentary consultation.

Contact Us for more information!

CALL 610-783-7660

How SEO Affects Your Ranking on Search Engines

It used to be simpler. If you were looking for a service, you could plop open the 10lb yellow pages and blindly search through hundreds of pages of businesses all under the same category, nothing really setting one apart from the other. Overtime, businesses could pay to have larger print in the directory, or even place an ad with color and pictures to attract attention. As a business owner, if you wanted to expand your business, you would need to find yourself in multiple yellow books and quite a large yearly fee to boot.

As the digital age grew stronger, the need for a reference book, like the yellow pages, quickly diminished, and the World Wide Web introduced us to a more robust way of finding products and services. As search engines evolved, it became easier for the consumer to find a business to meet their needs, but harder for businesses to stand out among the droves of competition across the vast internet. Simple methods like having a website, explaining what you do, and having your contact information prominently displayed didn’t matter as much anymore. It became all about the type of words you use and how they pertain to your business.

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That is where SEO originated from. SEO, search engine optimization, is simply the process of making your website stand out on search engines over your competitors. It sounds simple, but the act of SEO optimization and maintenance can be a painstaking process, especially for those not as specialized in the practice.

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Let’s break it down to the basics. You have a website. Your website explains to potential customers all of the different products or services you offer, areas you cover, and how to contact you. Sandra is in need of your service. She searches the internet for a business to meet her needs. Through her search, hundreds of businesses all claiming to be the absolute best and offering various deals, claims, and testimonials before her leaving Sandra in a sea of competitors with no way of really knowing who is the right one to choose.

So how does Sandra find you? The answer is SEO. You see, people don’t search for your products or services like you would search for them. If Sandra doesn’t know your company, she certainly isn’t going to search for your specific business. Plus, you are in the industry and live and breathe it every day. Sandra knows she needs to get her front door fixed, but she doesn’t know if she should be looking for a contractor, handyman, or window and door specialist. All Sandra searches for is what she needs. Door repair.

With SEO, algorithms are run to differentiate how potential customers are looking for your products and services and how they are actually searching online. Those algorithms will pick up on the types of words they use during their search, the most common phrases entered during a search, their location in terms of your business, and more detailed information about what they actually need. Once your SEO specialist has run the algorithms against your industry, they can infuse your website with the exact type of keywords, phrases, location alerts, and specifics of the types of clients you want to attract. With a strong SEO strategy, your ideal clients will virtually “fall in your lap” during their search.

When search engines rank websites, they do this by analyzing two factors. These two factors are the single, most effective method of increasing your ranking and attracting more potential customers to your website. And what are the two factors you wonder?

Authority and relevance.

Search engines want to match you up with the best resource for what you are searching for. That’s how they keep people using their service. If they didn’t find you the right matches, you would search elsewhere, right? So search engines, like Google and Bing, became very particular about how they rank websites.

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The search engines want to know that, when they match your website with a search, they are delivering a result that meets the criteria of the search terms, has enough valid information in their website to be a reliable resource, and provide in-depth and current content on that particular subject. Current content, robust amount of information, and extensive knowledge on the subject makes you an authority on the topic. The more search engines see your website as an authority in your specific industry, the more you will appear at the top of the search results, therefore attracting more customers to your business.


This is where it can get tricky for some businesses. Relevancy is staying ahead of the curve, adapting to advancements in your industry, and, most of all, ensuring your website updates and content are kept up to date in regards to your services. If your website is over 5 years old, it doesn’t really matter how good your content and branding is if you aren’t adding and updating that content to show the search engines you are still relevant.

Did you know there are an average of 175 new websites created every minute! That’s right – every minute! If you aren’t updating and adding new and relevant content infused with specific SEO keywords on a regular basis, chances are there are hundreds of other sites that are, and they will soon push you lower and lower on the search results.

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This might sound overwhelming. How are you supposed to focus on running your day-to-day business, manage employees, and oversee operations if you have to be updating your website all the time? The good news is, with the right SEO strategy and implementation, you don’t. Once you partner with a company that specializes in SEO management, they will be able to monitor the way people are searching for your industry and ensure your website stays relevant and authoritative against the competition.

Need an award-winning SEO optimization company to help pull your website off of page 3? You’re in luck! Perfexion, Inc. is your local SEO specialist. We have helped hundreds of small to medium sized businesses tackle the frustrating world of search engine optimization and grow their businesses with smart strategies that fit their marketing budgets. We provide an in-depth analysis of your current market, your biggest competitors, and how they compare to your current ranking. We offer thoughtful options to propel your business forward and attract more traffic and conversions to your website.

If you are ready to increase your sales and attract more customers – Perfexion, Inc. will get you there!

Contact Us for more information!

CALL 610-783-7660

Help! My website isn’t bringing in business!

Reasons your website may not be as effective as it should be…

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You did it! You started a business! You have your employees working, sales are happening, and you have a website up and running. Things are falling into place. Fast forward 5 years. Your business is growing. You’ve hired a few more employees. Sales are pacing well – but deep down you feel there is more that can be done. Oftentimes, business owners set up their website in the beginning, but then, it sits out there in the tremendously vast internet among over 1.6 billion other websites out there.

It was working great for you in the beginning. What happened?

An average of 252,000 websites are added into the interverse every single day!  Other businesses, like yours, are all fighting for the attention and commerce of internet users.  So why, in only 5 years, may your website not be performing for you as it did before?

Websites are not a “set-it-and-forget-it” project

Just like other aspects of your business, your website needs to be continuously maintained, updated, and refreshed to stay relevant. In the beginning, your site is crushing sales numbers, engaging with new customers, and increasing your brand awareness. Overtime, competitors with similar products and services freshen their websites, add new content, update images, and add additional features for a better user experience. What happens? Their websites start showing up higher in search results than yours and you begin to fall to the bottom of the page, maybe even page 2 or 3.

Think about your own search habits – how far down on a search page do you go when looking for your answer? Chances are, not more than about halfway down page 1. Consumers crave immediate satisfaction in today’s fast-paced world. They want answers and they want them quick. If they have to dig around the internet to find you, chances are they won’t.

Technology for websites changes all the time

Just like cell phone companies are always advancing technologies surrounding their devices, website advancements are happening every day. From interactive tools to e-commerce platforms, the right website can truly take your business to the next level. For this to happen, you must ensure your website is integrated with the latest features and most advanced user interfaces. It’s always been said, first impressions are everything.

Let’s look at a practical example. Imagine you are searching for a kitchen remodeler. This is typically a large investment purchase. You’ve done your research and know what you want and are now on the search for the perfect company to entrust the heart of your home too. One company has 99% small print text on their website. They have a phone number. Very limited images.  Only a home page and a contact page. While it may be a great company, their website isn’t showcasing their talent and expertise. 

Another company has beautiful before and after images scrolling across the main screen. Their contact information is displayed on every page and prominently displayed throughout various places. They have an interactive chat option for you to get immediately connected with someone who can help. They offer multiple different methods of communication with them, including a quick fill contact form, chat box, email, phone, and showroom location. They have pages throughout their website that go into greater detail about the different stages of the kitchen remodeling process, estimated timelines for projects, details on various options for our remodel and articles and blogs about choosing the right countertops and most durable flooring for a high traffic area of your home.

Now, with all that information in front of you – which one do you think more consumers will engage with?

People want the ease of convenience. In order to win their business with so much competition, your website needs to be the sounding board for what sets you apart, why a consumer should choose your business to work with, and what makes you an expert in your field. As your business grows, so should your website.

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You have no call to action

Once a visitor lands on your website, it is critical that you direct them to exactly what action you want them to take. Do you want them to call? If so, your content should direct them to “call now for a free estimate” or “call now and speak directly to the owner”. If you prefer visitors to fill out a form with their contact information and some details about their project, then your site should be guiding them to the contact form page or link. If you don’t direct your website visitors on what type of action to take, 9 times out of 10, they won’t take any action at all. 

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You have an outdated design

Just like clothing styles change overtime, so do website designs that appeal to consumers. Designs can change based on trends, industry, competition, economy, or age. 

New trends in web design pop up all the time. Minimalistic, sleek, artistry, formal: based on your services and target audience often determines how often your website design platform will need to be updated. If you are in the technology and/or ecommerce industries, your design trends will change more rapidly than say maybe a business in the home services industry.  Design trends are important for a few reasons. They show the public that you are updating and maintaining your site on a consistent basis, which indicates you are progressive and stay ahead of the curve. Your website design indicates that you care about the user experience and want to provide the optimal platform for customers to interact with your business and learn more about you. As design trends become popular, visitors to your site may find an older design more cumbersome and confusing, which could lead to them leaving your site without engaging with your business. Trends can have a direct effect on functionality. Design trends that incorporate a lot of features were prominent 3 or 4 years ago. Today, more and more companies are opting for a cleaner and streamlined look, which can be more appealing to the eye.

However your industry is affected, website designs need to be “freshened” every few years. This does not mean you have to purchase an entirely brand new website every 2 years. The suggestion is to freshen up the overall look, feel, colors, and overall features that the site consists of to keep your website relevant and attractive to potential customers. 

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You do not have the proper SEO throughout your website

Yep – this is the biggie! SEO. The key to everything when it comes to your website. We are going to take a deeper dive in a future blog about SEO, but let’s do a quick overview. SEO stands for Search Engine Optimization. 

How does SEO work? It’s actually pretty simple. When a person does a search on a search engine, or any query search across the web, they type a series of keywords or phrases into a search bar to find the best match to answer their need. 

The search engine uses proprietary algorithms to scan websites across the web that include the same keywords and or phrases that person is looking for. The websites that have the most keywords or phrases that match that person’s search are shown at the top of search results. Websites that don’t, fall to the bottom, and essentially never get seen. 

While the explanation sounds really simple – SEO is a very complex task made up of customized strategies and continuous maintenance. Web marketers use special technology to discover which keywords and phrases, including variations of these, that are most commonly used for your industry. They then use specialized content, coding, alt text, and page links to embed within your website for optimal search results. 

The better your SEO, the higher your website will show up on search engines leading to an increase in business and revenue. An important note to remember – SEO is a continuous building of keyword structures throughout your website. Because search terms change frequently and most businesses offer a multitude of products or services – SEO is a very specialized skill that, to get the best results, should be managed by an SEO specialist.

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If you are wondering why your website may not be performing up to par or are looking to refresh your website for better functionality, appearance, and attract more customers – we would love to help! Perfexion, Inc. is a full-service interactive agency specializing in web development, branding, search engine optimization, IT networking, and custom software design. Perfexion is your complete web presence solution-based company. If you would like to learn more about how we can help your business, click here to schedule a complimentary consultation.

Contact Us for more information!

CALL 610-783-7660

How to Develop a Winning Social Media Strategy

The longevity and prosperity of businesses is largely determined by, and dependent upon, the ranking, reputation, and revenue they generate over time. There are many ways to grow your business, but developing a targeted social media strategy with highly specific objectives that are attainable, measurable, relevant, and timely is one of the most effective and essential ways to increase visibility and enhance bottom line results.

What’s [Social Media] Got To Do With It?

In short, everything! Today, internet marketing is all but a necessity for local businesses. If your brick and mortar business does not also have a robust online presence, it might as well be invisible to consumers. But, how exactly did we get here and what are the advantages of social media marketing? Let’s examine the individual components of a quality social media strategy in more detail.

Webmasters, content developers, and business owners alike unanimously agree that social media is one of the most powerful and prominent ways to target new customers, while also maintaining strong, personal connections with current or recurring customers. Unfortunately, however, new business owners and inexperienced marketers often utilize social media without first developing a clear and concise marketing strategy. At best, this is a waste of time and effort; at worst, it can be the downfall of your business if the account is not managed or monitored appropriately.

So, how do you develop a winning social media strategy? While there is no one-size-fits-all approach, here are a few tips to get you started:

  1. Set attainable goals that address the purpose of your social media marketing efforts. If, for example, your main objectives are customer retention and satisfaction, you should devise a social media strategy that reflects and supports those initiatives above all.
  2. Make sure your objectives are achievable and measurable. If your goal is brand awareness, for example, your first step is to decide how many mentions you can realistically get each month, and then create a social media strategy that allows you to measure and monitor your progress. Regardless of what your objectives are, they should be closely aligned with your overall business goals — and they must be quantifiable.
  3. Learn your audience and engage your clientele. A successful social media strategy begins and ends with consumers, so it is imperative to understand who your target demographic is and how best to appeal to them. Creating ‘buyer personas’ is an easy way to ensure that you are attracting the quality — and qualified — customers you desire.
  4. Keep your competitors close. Getting acquainted with the competition will make you a better, more strategic business owner because you are learning from the failures and successes of others and modifying your approach accordingly. Also, while you and your competitors may have similar messaging, try to generate original content that sets you apart.
  5. Choose your channels wisely. With so many media platforms at our fingertips, it can be tempting to market our goods and services on every channel. It is important to remember, however, to choose the channel(s) that most closely align with the products or services you are promoting. A fashion blogger, for example, will amass a larger following on Instagram and Pinterest than on LinkedIn or Google+. Focusing your marketing efforts on the most relevant platforms increases the probability that you will find your ideal customers, and that your ideal customers will, in turn, find you.

As social media becomes an increasingly crucial tool for business growth and development, it is necessary not only to have a refined strategy that encompasses the preceding points, but to frequently assess whether that strategy is helping you meet your short and long-term business goals.

The Importance of Auditing

One of the best ways to assess the quality of your strategy is by conducting a social media audit, which requires you to collect pertinent data from all of your social media accounts. This comprehensive evaluation of your online activity will reveal whether your strategy is in fact helping, or hindering, your business goals.

The first step of the audit is to collate metrics from all social media activity, including: advertising impressions, affiliate clicks, comments, engagement rates, followers, likes, mentions, shares, and views. Once compiled, the metrics provide valuable insights about which platforms drive the most traffic to your website, what types of posts facilitate the most user engagement, and how your audience is interacting with you on each platform.


Additional metrics to be considered include the day and time of your posts, as well as the consistency, frequency, and quality of your posts on all channels. Unless done intentionally, discrepancies across platforms can appear sloppy, negatively affecting your overall ranking, reputation, and revenue. Posting quality content on a regular basis, however, establishes customer loyalty and credibility.

Your Audit Toolkit: Measuring the Metrics

While many social media networks provide their own metrics, third-party tools like RivalIQ, SEMrush, Hootsuite, Klout, Audience, TweetReach, and HowSociable also allow you to track and monitor the health of your social media profiles. Furthermore, these auditing tools provide useful insights about your target demographic — including what they do (or what they don’t do) during their visit.
RivalIQ and SEMrush, in particular, are worth noting because they allow you to perform a personal audit as well as a competitive analysis. That is, both RivalIQ and SEMrush offer a broad overview of your competitors’ online activity so that you can see how your business (and online presence) compares to theirs.

While it is important not to fixate on metrics alone, regular social media audits will allow you to determine what is working well and what needs to be improved across the social media platforms you utilize to ensure that your business thrives. Analyze your metrics at least once a week to ensure that your social media strategy reflects both your short-term and long-term business goals. And as your objectives inevitably change over time, it is imperative that you continue refining your strategy to accommodate them.

If you need assistance developing a targeted social media strategy or even conducting a social media audit, Perfexion, Inc. is here to help! Our qualified professionals specialize in managing and maximizing clients’ web content, ranking, and search results traffic.

Contact Us for more information!

CALL 610-783-7660