Why it’s important that your website is user-friendly to increase sales and grow your presence online.
As more people move to shop and research companies online, having a user-friendly website is becoming increasingly important. A user-friendly website is one that is easy to navigate, provides clear information, and is visually appealing. In this blog, we will discuss why having a user-friendly website is so important for your business.
First impressions matter
Your website is often the first point of contact that potential customers have with your business. No longer are people writing down phone numbers to connect with you. In fact, 76% of people look at the online presence of a company before ever engaging with them. As such, it is essential that your website makes a good first impression. A user-friendly website that is easy to navigate and visually appealing will give potential customers a positive impression of your business.
On the other hand, a website that is cluttered, difficult to navigate, or unappealing can turn potential customers away. They may assume that your business is unprofessional, or they may simply find it too frustrating to use your website and look elsewhere. Remember, this will be 76% of your potential customer base’s first impression of you – now is not the time to scrimp.
Increased conversions
A user-friendly website can also increase conversions. When your website is easy to navigate and provides clear information, potential customers are more likely to convert into paying customers. This is because they feel more confident in your business and more comfortable making a purchase. Think of it as welcoming a visitor into your home. If your home is neat and tidy, clean and welcoming, chances are your guest will feel more comfortable and at ease.
Conversely, a website that is difficult to use or confusing can lead to lost sales. Potential customers may become frustrated and give up, or they may choose to buy from a competitor who has a more user-friendly website. In the home analogy, if your house is dusty, dank, piled with miscellaneous belongings, and in disarray, your guest will most likely feel uncomfortable, distracted, and uneasy.
Your website should be viewed the same as if a customer were to walk into your business in person. Warm, welcoming, and easy to work with.
Better search engine rankings
Search engine optimization (SEO) is the practice of optimizing your website to rank higher in search engine results pages (SERPs). A user-friendly website can improve your SEO efforts and help your business rank higher in search results.
Search engines like Google prioritize websites that are easy to use and provide a good user experience. This is because they want to provide their users with the best possible search results. By creating a user-friendly website, you can improve your chances of ranking higher in search results and attracting more traffic to your site.
Improved customer satisfaction
A user-friendly website can also improve customer satisfaction. When your website is easy to use, potential customers are more likely to find the information they need and have a positive experience with your business. This can lead to increased customer loyalty and repeat business. This can also aid in more positive online reviews elevating your online presence and attracting more potential customers to your business.
Consumers are quick and on the go nowadays. They want instant gratification. A website that is difficult to use or frustrating can lead to negative customer experiences. This can result in lost sales, a damaged reputation for your business, and even negative online reviews that are near impossible to bury.
Cost savings
A user-friendly website can save your business money. It’s true! When your website is easy to use and provides clear information, potential customers are more likely to find what they need on their own. This can reduce the number of calls or emails your business receives from customers with questions or problems.
Additionally, a user-friendly website can reduce the amount of time and money your business spends on website maintenance. When your website is easy to use, you are less likely to receive complaints or bug reports from customers. This can save your business time and money that would otherwise be spent on fixing website issues.
Sales tool
Having a user-friendly website is like hiring a top-notch sales professional, expert customer service representative, and logistics manager all in one! If your website is set up properly, and user-friendly of course, by the time a new customer calls you, it will be for sales, not endless questions and price shopping. Customers will be able to have frequently asked questions answered as they think of them, giving them more confidence in what they are buying from you. Having information at their fingertips makes consumers feel empowered about their purchase with your business. A user-friendly website can do all this for you – making your life easier and sales higher.
Just having a website in today’s world is not enough anymore.
How do you know if your website is user-friendly? Click here to see if your website has the 7 key features that not only make it user-friendly, but also successful. Also, make sure to check out “Help! My website isn’t bringing in business!” to see tips on how to make your website work better for you.
Having a user-friendly website is essential for any business that wants to succeed. A user-friendly website can make a positive first impression, increase conversions, improve search engine rankings, boost customer satisfaction, and save your business money. By investing in a user-friendly website, you can set your business up for success and attract more customers online.
Your website should be viewed as a key asset to your business. Invest in it with a company that knows how to increase your search engine ranking and drive more leads your way. Perfexion, Inc. is a full-service interactive agency specializing in web development, branding, search engine optimization, IT networking, and custom software design. Perfexion is your complete web presence solution-based company. If you would like to learn more about how we can help your business, click here to schedule a complimentary consultation.
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