How to Select the Right Web Design Company

Follow these tips to find the right website design firm to design for your next website project.

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In today’s digital age, having a website for your business is a must. It’s a powerful marketing tool that helps businesses reach their target audience, showcase their products or services, and establish their brand identity. However, creating a website that accurately reflects your business, meets your customers’ needs, and aligns with your goals can be challenging. This is where hiring a professional web design company can help. But with so many options available, choosing the right one for your business can be tough. Below are key factors when choosing the right company to design your website.

Determine your goals and needs.

Before beginning your search for a website design company, you should clearly know what you want to achieve with your website. Lay out your goals, objectives, and requirements so that you can effectively communicate them to potential website design companies.

Look at their portfolio.

A good web design company will have a portfolio of their previous work available on their website. This is a great way to assess their skills, creativity, and design style. Look for websites that are similar to what you want for your business. Check out the user experience, design, and functionality of these websites. If you like what you see, it’s a good sign that the web design company can deliver a website that aligns with your expectations.

Check their references and read reviews and testimonials.

Checking their references before hiring a web design company is a good idea. Reach out to their past clients and ask them about their experience working with the company. Did they deliver the project on time? Were they responsive to their needs? Was the final product what they expected? You want to ensure you are working with a reliable and trustworthy company with a track record of delivering quality work.

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Evaluate their expertise.

Not all web design companies are created equal. Some specialize in creating websites for a particular industry or niche, while others offer a broad range of services. Before hiring a web design company, ensure they have experience designing websites for your industry or niche. They should also have the technical expertise to implement the features and functionality you need for your website. You can ask them about their experience with website builders like WordPress, Wix, and Squarespace or coding languages like HTML, CSS, and JavaScript.

Consider their communication skills.

Effective communication is crucial when working with a web design company. You want a responsive company that listens to your needs and keeps you informed throughout the design process. When you first reach out to a company, pay attention to how they communicate with you. Do they respond promptly? Do they ask questions to understand your business and website goals? Do they explain their design process and timeline clearly? If they can communicate effectively, it’s a good sign that they can work collaboratively with you to create a website that meets your needs.

Ask about their process.

Have them explain their process for a new website design. Ask them how they gather their information, create design concepts, and implement changes. How many modifications can you make once a draft is accessible? What is the estimated time frame from conception to completion for this project? Knowing these answers will allow you to evaluate whether the website design firm is right for your project.

Look at their pricing.

The cost of web design services varies depending on the company you choose, the complexity of your website, and the features and functionality you need. Some web design companies charge a flat fee, while others charge by the hour. Make sure you understand their pricing structure and what is included in their services. You don’t want to be surprised by unexpected fees later on. A reputable web design company will provide you with a clear and transparent pricing structure upfront. It’s good to remember that your website is an invaluable asset to your business. When selecting the right website design company, while the price is important, make sure the company has a proven track record and understands the importance of conversions. Sometimes, getting the best “deal” on a website will cost more eventually.

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Consider their after-sales support.

A good web design company will provide after-sales support to ensure your website runs smoothly and stays up to date. Ask the company about their after-sales support and maintenance services. Will they provide updates and security patches? Do they offer website hosting? Will they help you with website backups and data recovery? What about regular SEO updates and integrations? A reliable web design company should provide ongoing support to ensure your website remains secure and functional.

They are in the know about the latest trends.

In order to be a great website design firm, you must be abreast of the latest design trends, technology advancements, and integrated features to be user-friendly and convert potential shoppers into paying customers. Look for a company that maintains consistent training and education on the ever-evolving industry and is versed in the newest trends, elements that will convert, and fads to stay away from.

Trust your instincts

Finally, trust your instincts when choosing a web design company. If you feel comfortable working with them and have demonstrated expertise, experience, and excellent communication skills, then they might be the right choice for your business. Remember that you will be working with them for a long time. The relationship with your web design company is like an employee. They become part of the business; you need to feel that they truly understand your culture and fit in like a core team member.

Perfexion Inc Philadelphia Web & SEO Marketing Services
Looking for a website design company to handle your website project?

Perfexion, Inc. is a full-service, award-winning website design firm servicing the Greater Philadelphia market. We have helped hundreds of small to medium-sized businesses propel their digital presence and increase conversions with high-performing websites. Our design experts use a collaborative approach to creation and design for optimal form and function. When you need a dynamic website that converts prospects into clients – look no further than Perfexion!

Contact us today for your free website design consultation with Perfexion, Inc.

Call: 610-783-7660

Is your website user-friendly?

Why it’s important that your website is user-friendly to increase sales and grow your presence online.

As more people move to shop and research companies online, having a user-friendly website is becoming increasingly important. A user-friendly website is one that is easy to navigate, provides clear information, and is visually appealing. In this blog, we will discuss why having a user-friendly website is so important for your business.

First impressions matter

Your website is often the first point of contact that potential customers have with your business. No longer are people writing down phone numbers to connect with you. In fact, 76% of people look at the online presence of a company before ever engaging with them. As such, it is essential that your website makes a good first impression. A user-friendly website that is easy to navigate and visually appealing will give potential customers a positive impression of your business.

On the other hand, a website that is cluttered, difficult to navigate, or unappealing can turn potential customers away. They may assume that your business is unprofessional, or they may simply find it too frustrating to use your website and look elsewhere. Remember, this will be 76% of your potential customer base’s first impression of you – now is not the time to scrimp.

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Increased conversions

A user-friendly website can also increase conversions. When your website is easy to navigate and provides clear information, potential customers are more likely to convert into paying customers. This is because they feel more confident in your business and more comfortable making a purchase. Think of it as welcoming a visitor into your home. If your home is neat and tidy, clean and welcoming, chances are your guest will feel more comfortable and at ease.

Conversely, a website that is difficult to use or confusing can lead to lost sales. Potential customers may become frustrated and give up, or they may choose to buy from a competitor who has a more user-friendly website. In the home analogy, if your house is dusty, dank, piled with miscellaneous belongings, and in disarray, your guest will most likely feel uncomfortable, distracted, and uneasy.

Your website should be viewed the same as if a customer were to walk into your business in person. Warm, welcoming, and easy to work with.

Better search engine rankings

Search engine optimization (SEO) is the practice of optimizing your website to rank higher in search engine results pages (SERPs). A user-friendly website can improve your SEO efforts and help your business rank higher in search results.

Search engines like Google prioritize websites that are easy to use and provide a good user experience. This is because they want to provide their users with the best possible search results. By creating a user-friendly website, you can improve your chances of ranking higher in search results and attracting more traffic to your site.

Improved customer satisfaction

A user-friendly website can also improve customer satisfaction. When your website is easy to use, potential customers are more likely to find the information they need and have a positive experience with your business. This can lead to increased customer loyalty and repeat business. This can also aid in more positive online reviews elevating your online presence and attracting more potential customers to your business.

Consumers are quick and on the go nowadays. They want instant gratification. A website that is difficult to use or frustrating can lead to negative customer experiences. This can result in lost sales, a damaged reputation for your business, and even negative online reviews that are near impossible to bury.

Cost savings

A user-friendly website can save your business money. It’s true! When your website is easy to use and provides clear information, potential customers are more likely to find what they need on their own. This can reduce the number of calls or emails your business receives from customers with questions or problems.

Additionally, a user-friendly website can reduce the amount of time and money your business spends on website maintenance. When your website is easy to use, you are less likely to receive complaints or bug reports from customers. This can save your business time and money that would otherwise be spent on fixing website issues.

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Sales tool

Having a user-friendly website is like hiring a top-notch sales professional, expert customer service representative, and logistics manager all in one! If your website is set up properly, and user-friendly of course, by the time a new customer calls you, it will be for sales, not endless questions and price shopping. Customers will be able to have frequently asked questions answered as they think of them, giving them more confidence in what they are buying from you. Having information at their fingertips makes consumers feel empowered about their purchase with your business. A user-friendly website can do all this for you – making your life easier and sales higher.

Just having a website in today’s world is not enough anymore.

How do you know if your website is user-friendly? Click here to see if your website has the 7 key features that not only make it user-friendly, but also successful. Also, make sure to check out “Help! My website isn’t bringing in business!” to see tips on how to make your website work better for you.

Having a user-friendly website is essential for any business that wants to succeed. A user-friendly website can make a positive first impression, increase conversions, improve search engine rankings, boost customer satisfaction, and save your business money. By investing in a user-friendly website, you can set your business up for success and attract more customers online.

Your website should be viewed as a key asset to your business. Invest in it with a company that knows how to increase your search engine ranking and drive more leads your way. Perfexion, Inc. is a full-service interactive agency specializing in web development, branding, search engine optimization, IT networking, and custom software design. Perfexion is your complete web presence solution-based company. If you would like to learn more about how we can help your business, click here to schedule a complimentary consultation.

Contact Us for more information!

CALL 610-783-7660