Search Engine Optimization (SEO)Search Engine Optimization (SEO) is the driving force behind getting your website and web pages found on the first page in internet search results. With proper SEO, your website ranks higher on the search engine results pages (SERPs) of Google, Yahoo!, Bing, and others as a result of a natural – organic – search performed by a user who is looking for your products, services, or other relevant information. High rankings mean greater visibility which can lead to a significant increase in click-through traffic and leads to your website as a result. For continued results, SEO is a long-term strategy that requires ongoing attention.
How does PERFEXION’s SEO service work?We put our expertise to work for you to improve your ranking in search engines, attract more clients, and generate more leads that turn into sales. We provide the following SEO services:
• Keyword analysis – As the first step in any search engine marketing strategy, we research and analyze the most relevant and popular keywords and key phrases that people enter as search terms when looking for the products and services you offer – those that matter most to you, your business, and your industry – and optimize your website with detailed content that informs, explains, describes, demonstrates, etc. your business using those keywords. analyze your company website to see where it ranks when compared to your competitors’ websites. You are the expert in your business, and an effective SEO campaign gets your expertise and knowledge in front of the people who want it and need it most.
• Competitor research – We research your competitors in detail to understand their search engine marketing strategies and the keywords and key phrases they rely on for customers to find them. We employ the best strategies to ensure your website is optimized to effectively compete with other businesses like yours.
• Link Development – Links that come into your website must be high quality in order to improve your search engine rankings. They must also drive qualified traffic to your site. We build links so they provide positive results in terms of how well your website ranks.
• Website SEO optimization and content writing – Websites that rank high in search results have written content that informs and engages readers and holds their interest so they keep reading. Website content should also contain the right keywords and phrases, and use them in the right amount and density. Our SEO team is staffed with professional copy and content writers who deliver quality content designed to improve your visibility and ranking in qualified search engines.
• Optimization of online news, press releases, public relations materials – Many companies use news updates and press releases as part of their larger internet marketing strategy. When you publish quality updates that inform, raise awareness about your business, and link targeted customers back to your website, your ranking and authority improve.
• Local SEO – The best way to be found by consumers is to provide them the information they need to find you – quickly and efficiently. Local SEO does just that by displaying results for a search query based on name, address, phone number, or some other search term related to a specific geographic area. Competition to appear in local search results can be fierce. Let our local SEO services help you get found.
• Mobile and video optimization – We take advantage of available technology to optimize your web content for proper viewing on all types of mobile devices. We also optimize video content on your website, social media, and elsewhere for relevant keywords and phrases – always with the objective of improving your ranking in search engine results and driving traffic to your website.
• Internet marketing research – We perform a full range of market research to give you the business intelligence necessary for your SEO strategy to work. We’ll discover how keywords influence search results in your market, how your competition uses SEO, how SEO drives traffic and conversions, how the right web design enhances SEO, and more.
We list your website with qualified search engines and use available SEO reporting and tracking services to continually check and measure your results across the internet. Our goal is to ensure your SEO campaign is working as effectively as it can for your business. If we find something that needs improving, we adjust and re-optimize to keep your search ranking high and so only the most qualified traffic hits your website.
Why do I need SEO for my website?Internet and digital marketing is big. The vast majority of people do online research before buying a new product or finding a company they want to do business with. They look for expertise, for detailed product and service information, and for testimonials and reviews. If your website isn’t optimized to provide the information they want, your website won’t rank well in search engine results and people - potential customers - won’t be able to find your business online. Rankings matter, because statistics say that 90% of clicks on the first page of search results in Google are made on links that appear as a result of organic search queries.
PERFEXION is a preferred SEO, internet marketing, social media optimization, and online reputation service provider.At PERFEXION, we know SEO and what it takes to get your site ranked high in search results. We are a top provider of SEO services and recognized as a national leader among SEO companies. Our team of experienced web marketing consultants, analysts, SEO experts, and copywriters work closely with you, and implement SEO according to best practices that maximize your ROI. We show you how SEO, in conjunction with other digital marketing strategies such as search engine marketing and social media, combine to enhance your online presence, increase traffic, and ultimately grow sales and profits - powerful results indeed.
• We deliver professional SEO, internet marketing, and online promotion services
• We create a plan for your SEO initiative including: local SEO, search engine marketing, and organic search
• We ensure a comprehensive package of SEO and internet marketing services that allows clients to select from a variety of services
• We are offer both short- and long-term SEO and online marketing services
• We use only legal and ethical methods in the provision of our internet marketing services
• We speak in non-technical terms so our work is 100% clear
Today more than ever, SEO as a long-term strategy is critical to the success of your company. If you aren’t taking advantage of SEO as one of the many ways to get found online, you are losing out. Whether your website is new or existing, PERFEXION’s SEO services complement your overall internet marketing strategy.