Local SEOLong gone are the days of Yellow Pages advertising to draw customers from a specific local area. Local search engine optimization – local SEO – takes advantage of the latest web technology to drive traffic to not only your website, but right to the front doorstep of your business.
Local SEO is a variation of the broader SEO strategy designed to improve your company’s rankings in organic search results. With local SEO, your website and web pages are optimized so they show up in organic searches that include specific geographic keywords or other phrases in order to narrow results down to a local area or specific market.
Local SEO benefits mean:
• Greater online visibility
• Targeted web traffic
• Qualified leads and calls
• More in-store visits
PERFEXION understands that the success of your online marketing and SEO strategies relies on how well your business stands out on search engine results pages (SERPs). We provide local SEO services for businesses of any size and in any location, and work closely with you to understand your business and your customers. With our search engine marketing strategy, your online business will attract more traffic to the specific geographical regions you designate.
Do I need local SEO for my website?Yes, yes, and yes. Statistics show that two-thirds of consumers search online for local businesses with a physical location, with half looking for specific business information such as address or phone number. With the explosive growth in the use of mobile devices and number of local searches performed every day, people expect to find an immediate answer to their question. If you do not use this digital marketing strategy, your business will not appear in local search results, and users will flock to the competition instead.
PERFEXION will run your local SEO campaign by optimizing your website for local SEO so that search engines recognize your business, and customers and potential customers can find you. We perform all the necessary research, analysis and optimization. We provide quality web content that is helpful and informative, boost your authority within your industry and business type, and directly target the local customers you most want to reach.
We provide the following local SEO components:
• Google business optimization
• Business citation listing optimization
• Review of your site listing optimization
• Website and mobile optimization
• Reputation management
How does local SEO work?With search engine optimization – SEO – the driving force behind a business’s ability to get found on the internet, business owners should take proactive steps to know just how well their own website is performing in online searches. You understand the importance in having a strong online presence that performs consistently. The survival of your business online and in the world of digital marketing demands it. How else will your website appear on search engine results pages (SERPs)? How else will consumers find you? And how can you expect to target the local customers you hope to reach?
To answer those questions, you must first know how well your SEO strategy is working for your business. PERFEXION offers SEO consulting services that tell you exactly that. In collaborative partnership with you, we work to fully understand the ins and outs of your business. We also take time to understand your customers – how they view you and how they find you. Armed with that knowledge, we go to work.
With PERFEXION’s SEO consulting services you’ll learn:
• If your web pages are written and optimized for SEO
• Where your company ranks in online searches
• How your website stacks up against the competition
• The steps you can take to improve your online presence
We are experts at getting sites ranked. Our goal is to make sure you understand what it takes to give your website a competitive edge – because a fully optimized website with proper SEO and solid web content drives qualified traffic and ultimately increases sales.
Most business owners have neither the time nor the technical expertise to perform their own SEO review. Let PERFEXION help. Our SEO consulting services include:
• Keyword research and analysis – We research the full range of keywords and keyword phrases people might use when searching for your business or a business like yours. We also analyze the value of each keyword and phrase – for example, how often each is used and how relevant it is - so you know which keywords attract the greatest number of visitors to your site.
• SEO audit – We conduct an in-depth analysis to determine if your website and web pages are optimized for SEO. Web content must be informative and high quality. We’ll let you know where you need additional web content or where it needs improving.
• SEO strategy – Having an SEO strategy is critical for the success of your overall search engine marketing strategy. We’ll define your needs in terms of improving and maintaining proper SEO, recommend solutions to meet those needs, and show you the best ways to implement those solutions.
With PERFEXION’s SEO consulting services, you’ll have the information you need to ensure your online presence is strong and remains strong in the future. We are also available to support your business in implementing all of the SEO recommended solutions as just one of the many digital marketing services we provide. Contact us for more information or to request an SEO consultation for your business.