Why Hire a Professional Website Design Company
Few business owners dispute the need to have a website. How else will current and prospective customers know about the products and services their business offers and the unique value they bring to the market? Or the company’s history and mission? Or how to find or communicate with the business? Frequent changes and updates to a website support a company’s ability to attract new customers and expand into different markets, if desired.
Done right, a website also serves as a forum for business owners to target, reach, and communicate with, desired clients; educate and inform visitors to their site about topics related to business offerings via blogs, company updates, or a FAQ section; and receive feedback, inquiries, and concerns about customer needs.
Some business owners prefer to design and build their website themselves, via readily available user-friendly apps and platforms (although user-friendly is debatable). They might be looking to save money or already have a design in mind. Sound familiar? While these may seem like good reasons to build your own website, by doing your own, you risk losing business if your website comes across as unprofessional, disorganized, not secure—or worse, no one knows your website exists.
Your site may have eye-catching colors, attractive images, and easy-to-read/easy-to-understand content (text). But these are only a small portion of what goes into making an effective, high-performing website. For all the beauty and graphics your site displays, if your website is not coming up in internet searches, the weekend and evening hours you spent building the site were for naught.
Professional Web Design Company
The 4 Best Reasons to Hire a Professional Web Development Firm
If you’re still not convinced your website needs a professional touch, consider these top 4 reasons to hire a professional web design company.
1. Visual appeal and function – The text, colors, and graphics on your website matter. The look and feel of your website, and how easily users can navigate the pages and find the information they’re looking for also matter. Professional designers will tie these elements together to make sure your website is attractive and functional, as well as user-centered.
2. Search engine optimization – Search engine optimization (SEO) is critical if your website is to be found when people perform an internet search for your type of business on one of the major search engines such as Google, Yahoo!, or Bing. This traffic, derived from organic searches rather than from a user clicking on an ad, is like gold. The the traffic is due to people looking for exactly what you have to offer! SEO involves using both the right keywords and phrases as well as the right creative elements to improve your search engine rankings and generate traffic to your website.
Web designers work in conjunction with web developers, who add the necessary ingredients behind the scenes to ensure a website not only gets found on the internet, but also ranks high in relevant searches.
What is more, web design, along with solid web development, makes use of programming language, behind-the-scenes codes and tags, and SEO (Search Engine Optimization) to set up all the technical aspects of a website.
3. Value-added technology – Every website can benefit from using additional technologies that help drive traffic to the site. These include videos that demonstrate how products work, an RSS feed that provides the latest industry updates, and links to other pages or relevant materials on the internet or on social media, among others. And, when properly positioned and coded, all enhance the ranking of your website for internet searches. Do-it-yourself web designers either don’t include these valuable technologies or they add or place them in a way that does not benefit the business.
4. Results tracking and analytics – A professional web designer will know how to design your website so you get more conversions. Website developers will drive the actions you want visitors to your website to complete. This includes filling out a contact form, click to another page, call you, or buy a product. The pros will set up your Google Analytics so you can track results via a dashboard. To measure success, you’ll track such Key Performance Indicators (KPIs) as new visitors to your website vs. repeat visitors, number of visits to your site before a user makes a purchase. Other KPIs are bounce rate (how often a user clicks off a page), time on a page —and many others. By understanding these metrics, you or your designer will know what is working and where you might need to make changes to improve performance.
Be Competitive
If you truly wish to be competitive in the online marketplace, use a professional web design service for your website. The vast majority of businesses today rely on their website—and its optimum performance—for the success of their operations. The value provided by a web design service far outweighs the results you might obtain by designing and managing your website on your own. For more information on how a professional web designer can help your business, contact Philadelphia based Perfexion, Inc. today. We specialize in helping clients market their business online effectively and profitably. We also help our clients with insights, awareness and how to measure success. An example is a great article on measuring brand awareness at: How to Measure Brand Awareness.
We are a Philadelphia-based web design and development company located in Plymouth Meeting just outside King of Prussia. We specialize in making sure clients’ websites are technically sound and perform to the best of their ability at all times.
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