Google Says, Quality Content is Key

When it comes to developing a winning social media strategy, Google says quality content is key in terms of earning a higher ranking on their results pages. Since 2011, Google’s most popular ranking algorithms—panda, penguin, and hummingbird, respectively—have been focused on indexing and ranking as much quality content existing on the Internet as possible. Intuitively this makes sense, but it also begs the questions: what exactly is high quality content and how does Google define and/or recognize it?

In order to answer these questions, you first have to understand Google’s ultimate aim for their search engine; how it is evolving; and what steps you can take in order to generate content that is consistently well-written, well-researched, and relevant.

The Endless Evolution of Search

Accounting for 3.5 searches daily, and approximately 1.2 trillion searches per year, Google has surpassed all platforms to become the leading online search engine. Every day, consumers rely on Google to generate the most relevant and reliable results concordant with their specific searches. While there are multiple search engines competing for our attention, Google sends the most traffic to your site, and thus, remains the most popular.

Despite its market dominance, Google must work to maintain its competitive edge over other popular search engines like Bing and Yahoo. Over the past several years, Google has rolled out a series of policy changes and algorithm updates aimed at ranking quality sites higher in search results and demoting and removing lower quality sites. With each new and improved iteration, Google strives to create a more seamless connection between users and the knowledge they seek.

As technology continues to evolve, so too, will Google’s search features. Google wants to be the default search engine; the one that instinctively understands user’s intentions when they ask a question and then immediately provides them with the exact information they want and need. With each new algorithm, Google is making it clear that the focus should be on publishing quality content that is the best of its kind rather than ranking for keywords.

While keywords can provide useful context to your digital content, they have become a bit of a hindrance when it comes to conducting online searches. Without the proper context, the intent and use of your selected keywords may confuse/mislead users, or even direct them to a different website altogether, thereby returning the exact opposite results you want.

Google has decided that keyword-heavy, low-quality content is out; high-quality content is in. Webmasters, content developers, and business owners alike have little choice but to shed their allegiances to traditional SEO tactics and follow Google’s lead.

How Does Google Define Quality Content?

So, how does Google define quality content? While there is no set definition, here are a few factors that Google uses to define quality content:

1. Learn your audience and engage your core clientele. A successful social media strategy begins and ends with consumers, so it is imperative to understand who your target demographic is and how to appeal to them. In other words, create content that establishes trust and credibility among your users.

2. Provide valuable information that users are looking for and will actually benefit from. Be transparent and don’t confuse or mislead users with deceptive titles merely to improve your ranking. Whatever you write about should be informative, interesting, and meaningful.

3. Become a resource. Link to high quality content from other sources and refer to them from your own page to increase the legitimacy of your site.

4. Publish new and innovative content as often as possible. For Google, what you publish is more important than how often you publish, but you should strive to be consistent as possible when it comes to producing fresh content.

5. Differentiate your website as much as possible (especially from those with very similar objectives). Think about what makes your website unique, and create content that emphasizes your individuality.

6. Establish a call to action that allows you to connect and interact with your customers and vice versa. Encourage them to ask questions, leave comments, and share your post — anything to stimulate interest and keep consumers active and engaged.

The Bottom Line

As quality content becomes an increasingly crucial tool for business growth and development, it is necessary not only to have a refined strategy that encompasses the preceding points, but to frequently assess whether your content is helping you meet your short and long-term business goals. Creating quality content that is easy to read and navigate should be your primary goal, and Perfexion, Inc. is here to help! Our qualified professionals specialize in producing high quality content on a consistent basis that can increase your ranking and reputation, while also keeping you in Google’s good graces.

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Marry SEO Content and Marketing Strategies

Content Marketing and SEO Go Hand in Hand

Web developers have traditionally viewed search engine optimization (SEO) and content marketing as two separate and distinct tools for driving qualified traffic to a website. More recently, however, that thinking has changed. According to entrepreneur and online marketing guru and influencer Neil Patel, “SEO is all about content marketing. And content marketing is all about SEO.” In other words, these two areas are not mutually exclusive; using one does not negate the need to use the other, and vice versa. In fact, SEO and content marketing need each other, and each should integrate the other.

To understand this, you must first be clear on what each area does individually. The job of search engine optimization is to make sure your website and web content are visible on search engine results pages (SERPs) when someone performs an internet search (through Google, Yahoo, Bing, or other search engine) for your service or product offering. On-page SEO activity is all the technical stuff you can do relative to keywords and key phrases behind the scenes of your website, while off-page steps you can take, such as social media, improve your site’s organic search results.

On the other hand, according to Content Marketing Institute, content marketing is “… a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.” With content marketing, customers and prospective customers find the information on your website to be interesting and engaging, and useful in that it helps them solve a problem or fulfill a need. Your content marketing establishes you as an authority in the market and helps you build relationships and trust with customers. The objective of content marketing is to increase sales and drive customers to your online business who are qualified and likely to become repeat clients.

When SEO and content marketing combine/intersect/overlap/converge, etc., the results are powerful indeed. To achieve the desired results, the technical aspects of your SEO efforts must cross into your content marketing efforts, and SEO techniques should be applied as you implement content marketing – neither should be developed or applied in a silo.

How SEO and Content Marketing Combine Forces

    • Keywords: The primary component of SEO involves using the right keywords (including keyword phrases and long-tail keywords), plus tracking how well they rank in SERPs. Since long gone are the days of loading up a page of content with keywords and phrases that appear to have been combined by a robot instead of a human, web content must use keywords strategically in content that is well-written and relevant to the user.

 

    • Links and linkbacks: When the content you produce is good – really good – others will want to link back to it. Consider this: If other users or websites find the content on your blog to be relevant, interesting, and valuable, they will link back to it from their own site – a situation SEO thrives on. Let your content marketing specialists develop the content you need to attract attention and drive others to click on links to your site.

 

  • Fresh content delivers: Content marketing, with full attention to SEO, is not a once-and-done deal. Don’t think you can post amazing content and then sit back and wait for the results to pour in. For this dynamic to deliver the best results in terms of search engine indexing and ranking, you need to produce fresh content on a consistent basis – and ensure the new content is just as valuable and makes just as good use of SEO as the content that came before it.

The importance of content marketing combined with proper SEO cannot be overstated. Done right, your SEO strategy should mean your business is found organically online and your content marketing strategy engages users and converts them into paying customers.

If you would like to learn more about how SEO and content marketing can work for your business, contact the experts at Perfexion, Inc. Perfexion’s qualified professionals specialize in managing and maximizing clients’ web content, ranking, and search results traffic.

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How Long-Tail Keywords Enhance Your SEO

For webmasters, content developers, and business owners alike, search engine optimization, or SEO, is an essential part of driving search traffic to your website. There are several ways to enhance SEO and improve rank and visibility on search engine results pages, but using long-tail keywords remains one of the most important and effective strategies for increased optimization. Long-tail keywords are specific keyword phrases, containing approximately three to six words, which generate the most relevant results concordant with your search.

Keywords: What Are They Used For?

Keywords provide the foundation for search engine optimization. They are the words or phrases that, when entered into search engines such as Google and Yahoo, yield hundreds of results pages in seconds. Search engines expedite and simplify the research process, but it is important to remember that the quality and relevancy of the results you see depends largely on the keywords and phrases you specified at the start of your search. Let’s explore some of the pros and cons associated with short- and long-tail keywords in more detail.

Short-tail keywords are succinct and consist only of one or two words. Many users, especially those conducting general research on a given topic, find the copious results pages generated by short-tail keywords both expedient and informative. From a business and marketing perspective, however, short-tail keywords are costly, competitive, and largely unsustainable. While popular head terms like digital marketing and online blogging generate high volumes of organic search traffic (that is, the shorter the keyword, the higher the volume), they tend to have abysmally low conversion rates. This may seem paradoxical, but it actually makes perfect sense. Remember that, of the millions of searches in which your chosen keywords appear, only a handful of the users who encounter them are your target audience. Although your search traffic volume is high, the trade-off is that very few users will actually browse your site and/or become a customer.

Conversely, long-tail keywords are lengthier and tend to yield more specific and relevant results. Many users, especially those looking for a certain business, product, or service, prefer long-tail keywords as a way to streamline and refine their search. Which of the following search terms do you think will return the best, most specific results – socks or red and black argyle socks for men?

While long-tail keywords typically generate less organic search traffic (that is, the longer the keyword, the less the volume), what they lack in volume, they make up for with consistent, stable conversion rates. The targeted nature of long-tail search traffic—coupled with lower costs, minimal competition, and relevant clicks and queries—increases the probability that you will find your ideal customers, and that your ideal customers will, in turn, find you.

Why Long-Tail Keywords Are Essential for SEO

• According to web experts*, long-tail keywords account for 70% of all search volume traffic, which suggests that most of your website traffic is contingent upon, and generated by, long-tail searches. If you want further proof, data from Google Analytics will likely support the assertion that a majority of the queries made with respect to your website or the products and services you offer contain long-tail keywords.

• A robust correlation exists between long-tail keywords and increased conversion rates. Statistics indicate that the average conversion rate for long-tail keywords is 36%. Although conversation rates are constantly in flux (and vary depending on the products being sold and the demand for them at a given time) the specificity of long-tail keywords increases the likelihood that customers will visit your site and purchase from your company.

• As an addendum to the preceding point, even if a customer does not make a purchase during their initial visit, if they find your website useful—that is, if your website features products and information specific to their needs—they are likely to return and share your site with others.

Long-tail keywords have a higher optimization ranking than short-tail keywords. While the type of search potential customers perform depends entirely on the type of business you own (and on the type of traffic you hope to generate), long-tail keywords outperform short-tail terms in four out of five categories including competition, focus, cost, and conversion rate.

Long Tail Keywords, Shorty Tail Keywords, Keywords
Long Tail and Short Tail Keywords for SEO

Data Source: SEOPressor

Short Tail Or Long Tail Keywords? — A Side-by-Side Comparison

• Done correctly, long-tail keywords provide useful and necessary context to your digital content. Without proper context, the intent and use of your selected keywords may confuse or mislead users, or even direct them to a different web page or website altogether, and thereby return the exact opposite results you want. Popular search engines like Google, Bing, and Yahoo give higher ranking and visibility to keywords that are contextualized in sentences, paragraphs, webpages, etc.

• How people search for information on the internet is, without a doubt, changing rapidly. Voice assistants like Amazon Echo and Google Home are revolutionizing information input, output, and the role of SEO generally. Long-tail keywords will drive voice searches in the future, but first, voice assistants must be trained to receive, process, and compute long-tail keywords into relevant information as effectively as search engines do.

Although this blog focuses on using long-tail keywords to improve SEO, it is important to remember that keyword marketing is unique for every business; there is no one-size-fits-all strategy for keyword searches. That said, current SEO campaigns emphasize the importance of the user experience and intent, so, whichever keywords you choose—long-tail or short-tail—make them as user-friendly as possible. If you want to learn more about how long-tail keywords enhance your online SEO and/or how to successfully integrate them in your digital marketing efforts, Perfexion, Inc. is here to help. We specialize in managing and maximizing our clients’ web content, ranking, and search results traffic.

Contact us to learn more!

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How to Improve your SEO with User-Friendly Interlinking

How Internal Links Improve Your Site’s SEO

Web developers, marketers, and business owners understand the importance of search engine optimization – SEO – for ranking a website high on search engine results pages. There are many ways to improve SEO, from publishing helpful and relevant web content, to regularly updating that content, to using the best keywords and key phrases, and more. Proper internal linking is another.

What Is Internal Linking?

Internal linking, or interlinking, occurs when one page of a website (domain) is linked to a different page on the same website. Internal links are helpful for several reasons. Externally, they help users navigate a website, which provides for a positive user experience (UX). Internally, they define the website’s hierarchy and site architecture and also set each page’s ranking authority on the site. Interlinking also provides a number of more technical functions – all related to website organization and how well the site communicates with search engines. For now, we focus on easy ways any web manager can enhance their SEO through interlinking.

Optimum internal linking provides a great user experience, as it keeps the reader engaged on your website – moving around and always looking for more information. Interlinking should flow logically and naturally to align with what the reader will find helpful and useful. As a rule, interlinking has a pyramid hierarchy, with the homepage at the top, which allows its ranking power to pass to the entire site. Think of the hierarchy as categories and subcategories, all organized and linked for relevance and a positive user experience.

In addition to enhancing your UX, web managers and marketing experts strategically link their site content for the main purpose of improving SEO, and ultimately, search engine ranking. Internal links have the capacity to increase page authority, which means the page will be indexed more quickly by search engines and rank higher in search results. As an example, a home page with earned authority that contains links to a new blog posting (one with practically no authority) transfers its authority to the page with the blog post.

Let’s look at some of the ways interlinking can help improve your SEO.

Ways to Improve SEO with Interlinks

  • Place links in web content. These links, usually formatted in bold so they are clearly visible, indicate to the user that they can obtain additional information by clicking on the link. The link should work properly and take the reader to the proper – relevant – page.
  • The most important and relevant links should appear on your website’s home page, in the site navigation bar, and in drop-down lists.
  • When deciding how many links to use, place as many as a user would find helpful within the content. There is no hard and fast rule, but use what you consider reasonable in light of the length of your web content or post.
  • Link lower authority pages only to other relevant posts on the website; linking the content within lower authority pages to your contact page, for example, does not pass any value that improves SEO. Similarly, links in sidebars should also go to pages with relevant content.
  • Ensure anchor text – highlighted text within a hyperlink that a user clicks on to open a page – is relevant and an accurate indicator of the page it is being linked to.
  • Make sure call-to-action (CTA) buttons are clearly visible and within a user’s easy reach. Each page of your site should have a CTA that prompts them to click for more information.
  • Perform a link audit. A link audit achieves two purposes: 1) It tells you if existing links in your web content are all working properly and 2) it lets you know if you have enough (or too many) links in a given content area.

Interlinking for SEO is Not Complicated

Though interlinking to improve SEO may sound complicated, it is not. Follow the guidance on interlinking best practices presented here, and you’ll soon see improvements in your site’s SEO.

If you want to learn more about how interlinking can help your SEO or know how your own website stacks up in terms of user-friendly internal linking, Perfexion, Inc. can help. We are a Philadelphia-based web design and development company located in Plymouth Meeting just outside King of Prussia. We specialize in optimizing our clients’ web content and ensuring their sites perform to the best of their ability.

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Blog Writing

How Blogging Can Work for You

The term blog derives from the word weblog, which originally referred to a personal online journal in which a writer documented activity, reflections, thoughts, etc. Over time, the word weblog shortened to blog, and the meaning expanded to include information and commentary that a business uses to market or promote itself, develop brand awareness, establish itself as an expert in a specific area, and remain relevant and active in front of followers, customers, even the public in general. Blogs are chronicled on a website and usually link to articles and information contained on other websites.

Blogs can be a powerful information source for those who follow and read them. For those who write and post them, the intent is to attract traffic to a company website and convert followers into buyers. Marketing experts and web developers understand just how good blogging can be for a company’s bottom line. Their objective is for blogs to rank high in Google searches, which also increases a company’s web presence and visibility.

The key to achieving these results lies in using and applying search engine optimization – SEO – properly and consistently when blogging. Keep in mind the following tips to help your blog content get ranked higher in Google.

Keyword optimization

First, research which keywords are best for your blogs, then incorporate them into your blog content. Use keywords in the title of your blog, and place one or more close to the start of the blog title. Use keywords strategically and naturally throughout your blog article; overstuffing an article with keywords is artificial and can backfire.

Use keywords in subheadings

Different sections of a blog article should have their own heading. These subheadings should also contain the keyword or key phrase.

Enhance content readability

How easy is the content of your blog to read and understand? Unless your industry or subject matter has complex jargon, it is always better to keep your writing simple. Online apps are available to assess the readability of your content. These apps will indicate if your content contains complex or confusing phrasing, unnecessary words, or if you have written in passive, rather than active, voice. Experts recommend keeping the reading level to a 6th to 8th-grade level.

Keep content relevant and optimized

Google loves quality content and ranks blogs containing quality content higher in search results. What is quality blog content? Content that is usable, informative, helpful, and fully detailed. Lengthy content is always better if you want to improve search ranking. Article length should be over 1,000 words, but over 2,000 words is even better.

Keep blog content updated

Since Google prefers to present search results with the most up-to-date information possible, by updating the content in your blogs frequently, you improve your ranking in search results. Simple updates are all that is needed to achieve the desired results within Google.

Link to other articles, link internally, and be shareable

When your blog contains links to other articles, you establish a relationship with the owners of those other articles, which can lead to a reverse situation in the form of backlinks to your article – great for improving search rankings. In addition, linking from your blog to other pages within your own website can help rankings, as does including buttons for readers to share your content with friends and followers on their own social media sites.

The meta description and URL matter

Have your web manager address the technical elements of your blog. For example, the URL for the blog should contain keywords and be easily readable, rather than present a generic numeric ID. By having keywords in the URL, you help Google find it. Also, make sure the meta description – how the message that describes your blog shows up in search results – is directly relevant to the content.

Your website should be easy to navigate and mobile-friendly

Google likes websites that provide a positive user experience, including those that are mobile-friendly and can be viewed on any type of mobile device. When your website is easy to navigate and users can easily find what they’re looking for, you improve SEO and site ranking, which also helps your blogs rank higher.

Other site technicalities

Ensure the web site where your blog appears loads quickly, contains no broken links, and adheres to the usual web content rules for HTML and CSS coding.

Do you have what it takes to write your own blogs?

You might be an expert in your industry and an excellent writer, but if you don’t follow the guidance contained here, your blogs could go unseen and your blog efforts wasted. Professional web developers, marketers, and copywriters can support your blogging and SEO efforts to improve the web rankings of both the information you post and your website.

Our Philadelphia-based web development company Perfexion, Inc. can help. Our team of professionals specializes in optimizing clients’ web content and enhancing their website rankings across all search engines. We are located in Plymouth Meeting just outside King of Prussia and specialize in optimizing our clients’ web content ensuring their sites perform to the best of their ability.

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Reasons Why Your Website Has a High Bounce Rate

9 Ways to Improve Your Website’s Bounce Rate

Every business owner should know the answer to the following two questions: What is the bounce rate of my website? What is the conversion rate? If the bounce rate is high, relatively speaking, and the conversion rate is low, it’s time to revisit the content on your website and the marketing strategy you follow to drive people to your site and keep them there.

First, let’s review the meanings of the terms bounce rate and conversion rate. The bounce rate is the frequency with which visitors to your website – the home page or a landing page – bounce away without any type of interaction on your page and return to the site that originally referred them. The conversion rate is the percentage of visitors to your website who complete an action once they are on your website. That action could be buying something, downloading a coupon, completing a contact form to request more information – whatever you want them to do once they land on your website.

A high bounce rate means visitors to your site leave before you are able to convert them. The last thing a business owner wants is for a visitor to their website to leave without first taking time to look around. If you don’t know what the bounce rates are for your web pages, visit your site’s Google Analytics (under Audience Overview) to find out.

Here we look at 9 reasons why your website bounce rate might be high, and how to fix the problem.

High Bounce Rates, Improve High Bounce Rates, Technical SEO
Reasons for High Bounce Rates

If you want to improve your website bounce rate, first make sure you understand what the current bounce rate is, then systematically address each problem and measure improvement as you go. Without a doubt, by improving the bounce rate, you also improve your conversion rate and the ability of your site to rank well in searches. At Perfexion, Inc. we specialize in making sure clients’ websites are technically sound and perform to the best of their ability. We are a Philadelphia-based web design and development company located in Plymouth Meeting just outside King of Prussia.

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How to Use Search Console for Quick SEO Wins

How Google’s Search Console Helps You Improve SEO

If you are not already using Google’s Search Console service to monitor how well your website is performing in Google searches, put signing up for the service on your to-do list for today. The intelligence and data Search Console provides is like nuggets of gold just waiting to be mined. Business owners, website managers, and digital marketers, regardless of their level of technical expertise, can use Search Console easily and apply the takeaways they learn to strategically enhance the performance of their website, including increasing traffic and improving conversions.

With Search Console, you can:

  • Monitor website performance
  • Submit content you want crawled for searches and remove content you don’t want the search engine to index
  • See which search queries work best to bring visitors to your website
  • Track and monitor your site’s backlinks (hyperlinks from other web pages to your own website or web page)
  • Be informed when an error occurs on your website, such as a broken link, missing page, or crawl error

Quickly, easily, improve your website’s SEO

One especially important reason to be signed up for Google’s Search Console service is to utilize the intelligence the data provides – those nuggets of gold – to improve your website’s SEO. Without search engine optimization, your website stands little chance of ever showing up in a Google search or getting found.

Improve SEO, SEO Best Practices, Technical SEO
Improve SEO, Google Tools, Improve Site Ranking

The following list provides ways to use those nuggets of information to quickly and easily improve your site’s SEO.

Take advantage of all the functionality Google provides to monitor your website’s performance and see where improvements are needed or things need to be fixed. When you systematically address the technical areas of your website that impact SEO, you both improve the ability of your site to rank well in searches and enhance the user experience across the entire site. The end results are well worth the effort. At Perfexion, Inc. we put our web development and web content expertise to work for you.  We are a Philadelphia-based web design and development company located in Plymouth Meeting just outside King of Prussia. We specialize in making sure clients’ websites are technically sound and perform to the best of their ability at all times. Contact us today.

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Home Page Must Haves

Website Home Page Must-Haves

The home page of a website has mere seconds to impress and engage those who visit it. People who visit a website for the first time are usually looking for certain information upfront – information that indicates they are in the right place. When users’ initial questions are addressed right away, they’ll be more likely to remain on the website, look around, and respond to a call to action. Think about what you look for or expect to find on the home page of a website you visit for the first time. Then think about what you do if you are unable to quickly or easily find the information you’re looking for. Chances are, you click away and search elsewhere.

The content on your website home page should inform, build reader confidence in your business, and showcase you as credible and trustworthy. Every business is different, so content will vary from one website to another. But the following nine elements are must-haves for every home page.

  1. Spell out what you do – Inform visitors in simple, straightforward terms exactly what your business does. If the purpose of your business is not immediately clear, people will leave your website and go to one that clearly spells out what they do.
  2. Explain how visitors benefit from using your products or services – Beyond saying what you do, make clear the main benefit (or benefits) your offering provides or the problem it solves.
  3. Client testimonials – Strategically place several customer reviews on the home page, as these highlight your experience and build trust. Testimonials that mention the service you provided and the clients’ satisfaction are all you need.
  4. Awards, recognitions, associations, certifications – These showcase your professionalism and expertise, and give you credibility in your industry.
  5. Overview of service offerings – Mentioning your products and services on your home page and linking them to more detailed information serves you three ways. You: 1) better inform visitors about what you do or sell, 2) make it easier for them to click the link for more detailed information, and 3) help your home page rank higher in search engine results.
  6. Contact information – Don’t hide or bury key information such as your phone number, email address, and mailing address. By providing this information, you let customers know your business is legitimate and that they can easily communicate with you. The footer of the page is where most companies place their contact information.
  7. Social media links – If you also market your business on social media platforms such as Facebook, Pinterest, YouTube, or Twitter, you probably want to get the word out as much and as often as possible. Your homepage should include clearly identifiable icons for each to make it easy for users to Like, Follow, Share, and Retweet!
  8. Images and graphics – Quality images that are unique to your business let visitors know what to expect and go far in building credibility. Use stock images sparingly, and make sure all images are high resolution and sized properly.
  9. Call to action – Decide what you want visitors to your website to do once they’re there. Do you want them to subscribe to your email list? Clip a coupon for the offer of the week? Complete a form for more information? Place a logical and clear call to action for whatever makes the most sense for your business.

A home page should provide upfront information about your business that your target customers most want and need to know. Incorrect or insufficient information either forces the user to click around to find what they want, or worse, causes them to leave the website without looking any further. Even if other pages on your website contain exactly what they are looking for, if the home page is unclear, visitors are more likely than not to click away. And when visitors click away after visiting just one page, the bounce rate for your website goes up.

Look at the home page of your website with a critical eye. Does it contain the information a new visitor needs to understand who you are, what you do, and the value you bring? If not, take time to update the home page to add these critical elements, or hire a professional web design and development company with the digital marketing expertise to make sure the home page for your business makes the best first impression it possibly can.

Philadelphia web design company Perfexion, Inc. specializes in web design and development, including search engine and digital marketing. They are experts at building websites that meet users’ needs and add value to the business they represent. Perfexion thrives on helping clients be as successful as possible. They collaborate closely with you to understand your business and put that information to work in every website they build.

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Bad Website and Website Concerns

Website Issues – Technical SEO

Top 5 Website Issues

You’ve spent hours building and setting up your website. It’s finally done. You set up analytics to track how well your website performs. At the end of that arduous journey, you even give yourself a pat on the back as congratulations for your accomplishment. Unfortunately, you’re the only one passing out congratulations. Why? Because the average user finds the aesthetic presentation of your website unattractive and the organization and information lacking. Along the way, you failed to treat the design and development of your website the way you would build and design a bricks-and-mortar store.

A user’s experience on a website should be every bit as good as a customer’s physical in-store experience. Customers and potential customers who walk into a store off the street should feel welcome and be able to find what they’re looking for quickly and easily. If the products in your store are set up willy nilly on the shelves, sales people shout out to you from opposite sides of the building, and dust bunnies float around your ankles, chances are good you are going to turn around and walk right out. The same holds true for your website. One mistake on your site is all it takes to destroy credibility in your business and can keep a user away for life.

Most people have heard the phrase “Build it, and they will come,” and understand the meaning it espouses. But, the phrase “Build it well, and they will come” more correctly promotes the analogous idea that a website must be done well for people to not only come, but to stay and conduct business – shop, buy, call, contact – whatever you want them to do.

Most people look at a variety of websites on any given day, whether on their phones, their laptops, or their tablets. Most of these same people don’t give the websites they view a second thought because these sites look nice, feel comfortable, and function properly. The user achieves whatever it is they went to the site for in the first place. In a word, their user experience is optimum. And when user experience is good, the website’s bounce rate – the rate at which users leave a site after visiting just a single page – is low.

What do good websites have (or do) that bad ones don’t? Because your website is your virtual store, ease and convenience of use are not all that matter. Consider the distinct aspects of your website’s design and development, and how they might affect a user’s decision to stay or leave. By addressing these appropriately, you ensure visitors have the best possible experience and will want to keep coming back for more.

Top Website Issues

Top Website Technical Issues, Technical SEO
Top Website Technical Issues, Technical SEO

The design and function of your website is just as important as the information your site provides and the products and services you sell there. Professional web designers and developers are trained to build websites that appeal visually, function appropriately, attract users, and keep bounce rates down. Don’t jeopardize the profitability of your business by building your own website and missing the mark on any of these key details.

Philadelphia web design company Perfexion, Inc. specializes in web design and development, including monitoring and managing the performance of clients’ websites. They are experts at building brands and all types of online marketing. Because they thrive on helping clients be as successful as possible, they collaborate with you to understand your business and build a website that targets your ideal customer and increases relevant traffic.

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