BACKLINKS

What is a Backlink?

Backlinks, SEO Backlinks
Backlinks for SEO

When a webpage links to another webpage, it’s called a backlink. Backlinks are essentially incoming links to a webpage from another website. Commonly known as “incoming links”, backlinks connect through external websites. The number of backlinks can be an indicator of the importance and originality of that website. Not only are backlinks one of the factors that determine how well your webpages rank, these links can also determine how those webpages are found.

Some Key Terms Related to Backlinks

Anchor Text: This is the text that is highlighted in a hypertext link. It usually appears as blue underlined text, but it can be changed to different colors. Anchor text should be relevant to the webpage you’re linking to, instead of generic text. Clicking on this text brings the user directly to the webpage.

Do-Follow Link: These links can be added into a blog post or webpage. They allow search engines to follow and reach a website. Do-follow links can boost SEO optimization by helping improve the webpage’s ranking. A Do-Follow link can pass the SEO strength, or “PageRank” of the page it resides on, to the site that it links to.

No-Follow Tag: This indicates to search engines that a given link should not influence the ranking of the link’s target in the search engine’s index. It is a way to tell search engines that a given link should not be counted as a “vote” in favor of that content.

No-Follow Link: These are links that link to another website, but the link contains a no-follow tag. They don’t boost page ranks to improve the overall ranking and SEO optimization of the site. No-Follow links do not improve your ranking, pass you DA, and from a Google index perspective have no value. There are ways to get value from no-follow links, which would be its own blog topic.

High-Quality Link: A high-quality link is a link that comes from a high-quality site, containing consistent readership, traffic flow, ranks for valuable relevant keywords to your business, offering value to the sites visitors. The link should link to your website preferably using your keywords or keyword phrases that you wish to rank for. These links can give your website a ranking boost.

Low-Quality Link: These are the links that come from websites that have a low ranking potential or value and should not be trusted (i.e. automated sites, spam sites). If the link does not appear to be natural, it probably isn’t. If a link violates Google’s guidelines, consider it a low quality link.

Internal Link: Internal Links are hyperlinks that point at the same domain as the domain that the link exists on. They are the links that go from page to page within the same domain. They are commonly used in main navigation for a website or as a way to connect website content in a positive way for the user of the site.

Linking Root Domain: Linking Root Domains are the number of other sites that link to your page/site. These are the backlinks coming into the website from a specific domain. These do not include multiple links to a website if the links come from the same domain.

Link Juice: Link Juice refers to the value or equity passed from one page or site to another. This value is passed through hyperlinks. Search engines see links as votes by other websites that your page is valuable and worth promoting.

SEO Backlinks, Technical SEO
Backlinks for SEO

Why are Backlinks Important?

Comparable to a citation, backlinks are crucial for successful SEO campaigns. Backlinks are one signal that impacts a website’s ranking when searching online. Backlinks can indicate an interest in your website or company. If numerous sites link to the same website or webpage, search engines will more likely value that website’s content, providing the content is unique, accurate, and well written. Essentially, backlinks are similar to ratings. The more rankings or links a particular webpage has from another website, the more likely a user would go to that website and actually use it to their benefit.

Important aspects of backlinks are that they should be natural, valuable, and relevant. A backlink should not seem forced or artificial, should relate to the website or webpage it is linking to and should positively contribute.

For example, let’s say a restaurant webpage receives a backlink from a popular food review or critic website. The restaurant site has gained a valuable and natural backlink from the food review site because both websites can compare and share information about food and similar topics. For example, the restaurant may want to determine how to develop a larger business by catering to the surrounding area. The food review website can share what they have seen as positive and negative attributes of surrounding restaurants and pass that on to the restaurant.

More Advantages of Backlinks

Backlinks encourage better search engine rankings, and thus, improving overall organic search and rankings. If your webpages are receiving valuable links from other sites, those links will most likely rank higher. Backlinks help search engines find links to your site to improve crawling and indexing processes. Lastly, they help gain referral traffic, which allows for more users to visit your site from valuable/legitimate websites.

In order to develop a strong ranking profile, it is better to obtain good quality backlinks (from trusted sites with good content), rather than just trying to increase the number of backlinks with low quality backlinks. Often, websites have too many backlinks that don’t contribute to the value of their site and most importantly their clients and potential clients. Having backlinks that supplements your content and improve your website or webpage’s ranking is much more important than just having a large number of low quality backlinks that do not help improve your site. Content is perhaps the most important aspect of a websites profile. Websites that produce valuable content have more successful SEO campaigns and websites. Good backlinks signal to Google that your website is a quality and reliable resource.

How Do You Get Backlinks?

The easiest way to get backlinks is to start writing and publishing quality content. If you write relatable and interesting articles, people will want to click on them and share them. Once articles are being shared at a fast pace, the higher the chances the writing will go viral and grab attention of companies, websites and individual people.

Commenting on well-liked and shared blogs will help with getting backlinks because of an increase in traffic and search visibility. Commenting on relevant blogs will be the most useful.

Starting public forums and linking to blog posts in those discussions is another way to increase the chances of getting backlinks, but make sure these forums are easy to navigate and credible. Submitting to top social media networking sites will aid in helping blogs go viral.

Writing the right post for the right site is crucial. You should not writing posts for random sites in hopes of getting your backlinks posted on those websites.

To build backlinks to your site, each link should be monitored to ensure it carries value to your SEO campaign. If you build your backlinks in a smart and cautious manner, you will receive positive feedback.

What Should I Not Do With A Backlink?

Although backlinks can seem complicated, the simpler they are, the more successful they tend to be. Backlinks should not have only specific anchor text. This can look automated and this type of behavior may lead search engines to penalize your site.

There shouldn’t be any inappropriate or odd behavior when creating backlinks. This includes asking websites to put your links on their site, offering to pay for links, cross-linking with another site and excessively publishing content to your site related to your links. Regardless of the amount of backlinks a site gets, it will fail if the content is not original with high quality.

Conclusion

Increasing SEO campaigns, encouraging better search engine rankings, improving organic ranking and search results, and developing a stronger website are just a few reasons why using backlinks is beneficial.  Remember, creating good quality content that is easy to read and navigate, should be your primary goal. Backlinks can contribute to higher rankings and a better user experience.

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References
https://moz.com/learn/seo/backlinks
https://www.searchenginejournal.com/natural-link/209256/
https://www.searchenginejournal.com/local-backlink/213290/
https://www.searchmetrics.com/glossary/backlinks/

How to Avoid Google’s Manual Actions

Google has established general webmaster quality guidelines that serve to support Google’s efforts to find, index, and rank websites in search results listings. If you (or your web developer) perform an action on your website that Google views as negative or in violation of those guidelines – an illicit, deceptive, or manipulative practice – you will find yourself in trouble with Google sooner or later.

In cases where spam is the violation, Google’s own algorithms automatically detect the violation and demote the website in search rankings. Google also relies on humans to review web pages manually. If these reviewers find a violation of the quality guidelines, they take a manual action to address it. Depending on the circumstances, the manual action could be lowering your website’s ranking, removing specific web pages or content, or, in extreme cases, removing your website completely from Google’s search index.

Information relating to all manual actions taken can be found in your website’s Manual Actions Report. You might also receive the following message on the dashboard of your search console: “This site may not perform as well in Google results because it appears to be in violation of Google’s Webmaster Guidelines.”

Google takes a manual action any time they detect that a website is attempting to trick or manipulate their search engine results and website rankings. While a manual action by Google may appear to be a negative for you or your website, it is not; manual actions are taken to ensure everyone plays by the same rules when it comes to website security, content, SEO, etc.

Manipulation of a website occurs in many forms. A few examples follow.

• Hacking of your website
• User-generated spam that appears on your site’s user profiles or guestbook or forum pages
• Artificial or deceptive external links that point to your site with the intention of manipulating your page ranking
• The content on your site is of little value, low quality, and not unique, such as occurs with content that is generated automatically or from blog posts from others
• Images and pages appearing differently on Google’s search results from those on the page or image where a user actually lands when they click on the image, an action called cloaking
• Overuse of keywords and phrases with the intent of manipulating search rankings

How to Handle a Manual Action

First and foremost, when building your website or developing content for it, understand and adhere to Google’s Webmaster Guidelines. As long as you follow the rules, do nothing that intentionally attempts to manipulate your website’s search rankings, and take steps to keep your website secure, you should not be worried about your website receiving a manual action. In fact, web developers should be doing everything they can to avoid appearing to trick Google and instead provide the best possible experience for users and visitors to the website. Of critical importance is to ensure all aspects of the technical SEO for your website are set up and working optimally so that Google can find the website and be certain it is working well and within the guidelines.

Should you receive a manual action notification, review it and take steps to address the issue. Once you have fixed the problem, you can submit a reconsideration request to Google’s webmaster team to manually review your site again.

The web developers and designers at Perfexion, Inc. take the performance of every client’s website seriously. We manage websites and regularly monitor SEO and search results. If we find something off or unusual, we check all analytics and reports to find the issue and then take immediate steps to correct the problem. When your website is properly ranked and reaching your target audience, you can trust we are following the rules.

Contact us to learn how we keep your website safe, ranked appropriately in search engines, and out of cyber jail. We want customers and visitors to your website to find your content valuable and relevant to their needs. Most of all, we want them to feel they can trust you and your website and feel secure doing business with you.

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* https://webmasters.googleblog.com/2017/03/nohacked-year-in-review.html

How Long-Tail Keywords Enhance Your SEO

For webmasters, content developers, and business owners alike, search engine optimization, or SEO, is an essential part of driving search traffic to your website. There are several ways to enhance SEO and improve rank and visibility on search engine results pages, but using long-tail keywords remains one of the most important and effective strategies for increased optimization. Long-tail keywords are specific keyword phrases, containing approximately three to six words, which generate the most relevant results concordant with your search.

Keywords: What Are They Used For?

Keywords provide the foundation for search engine optimization. They are the words or phrases that, when entered into search engines such as Google and Yahoo, yield hundreds of results pages in seconds. Search engines expedite and simplify the research process, but it is important to remember that the quality and relevancy of the results you see depends largely on the keywords and phrases you specified at the start of your search. Let’s explore some of the pros and cons associated with short- and long-tail keywords in more detail.

Short-tail keywords are succinct and consist only of one or two words. Many users, especially those conducting general research on a given topic, find the copious results pages generated by short-tail keywords both expedient and informative. From a business and marketing perspective, however, short-tail keywords are costly, competitive, and largely unsustainable. While popular head terms like digital marketing and online blogging generate high volumes of organic search traffic (that is, the shorter the keyword, the higher the volume), they tend to have abysmally low conversion rates. This may seem paradoxical, but it actually makes perfect sense. Remember that, of the millions of searches in which your chosen keywords appear, only a handful of the users who encounter them are your target audience. Although your search traffic volume is high, the trade-off is that very few users will actually browse your site and/or become a customer.

Conversely, long-tail keywords are lengthier and tend to yield more specific and relevant results. Many users, especially those looking for a certain business, product, or service, prefer long-tail keywords as a way to streamline and refine their search. Which of the following search terms do you think will return the best, most specific results – socks or red and black argyle socks for men?

While long-tail keywords typically generate less organic search traffic (that is, the longer the keyword, the less the volume), what they lack in volume, they make up for with consistent, stable conversion rates. The targeted nature of long-tail search traffic—coupled with lower costs, minimal competition, and relevant clicks and queries—increases the probability that you will find your ideal customers, and that your ideal customers will, in turn, find you.

Why Long-Tail Keywords Are Essential for SEO

• According to web experts*, long-tail keywords account for 70% of all search volume traffic, which suggests that most of your website traffic is contingent upon, and generated by, long-tail searches. If you want further proof, data from Google Analytics will likely support the assertion that a majority of the queries made with respect to your website or the products and services you offer contain long-tail keywords.

• A robust correlation exists between long-tail keywords and increased conversion rates. Statistics indicate that the average conversion rate for long-tail keywords is 36%. Although conversation rates are constantly in flux (and vary depending on the products being sold and the demand for them at a given time) the specificity of long-tail keywords increases the likelihood that customers will visit your site and purchase from your company.

• As an addendum to the preceding point, even if a customer does not make a purchase during their initial visit, if they find your website useful—that is, if your website features products and information specific to their needs—they are likely to return and share your site with others.

Long-tail keywords have a higher optimization ranking than short-tail keywords. While the type of search potential customers perform depends entirely on the type of business you own (and on the type of traffic you hope to generate), long-tail keywords outperform short-tail terms in four out of five categories including competition, focus, cost, and conversion rate.

Long Tail Keywords, Shorty Tail Keywords, Keywords
Long Tail and Short Tail Keywords for SEO

Data Source: SEOPressor

Short Tail Or Long Tail Keywords? — A Side-by-Side Comparison

• Done correctly, long-tail keywords provide useful and necessary context to your digital content. Without proper context, the intent and use of your selected keywords may confuse or mislead users, or even direct them to a different web page or website altogether, and thereby return the exact opposite results you want. Popular search engines like Google, Bing, and Yahoo give higher ranking and visibility to keywords that are contextualized in sentences, paragraphs, webpages, etc.

• How people search for information on the internet is, without a doubt, changing rapidly. Voice assistants like Amazon Echo and Google Home are revolutionizing information input, output, and the role of SEO generally. Long-tail keywords will drive voice searches in the future, but first, voice assistants must be trained to receive, process, and compute long-tail keywords into relevant information as effectively as search engines do.

Although this blog focuses on using long-tail keywords to improve SEO, it is important to remember that keyword marketing is unique for every business; there is no one-size-fits-all strategy for keyword searches. That said, current SEO campaigns emphasize the importance of the user experience and intent, so, whichever keywords you choose—long-tail or short-tail—make them as user-friendly as possible. If you want to learn more about how long-tail keywords enhance your online SEO and/or how to successfully integrate them in your digital marketing efforts, Perfexion, Inc. is here to help. We specialize in managing and maximizing our clients’ web content, ranking, and search results traffic.

Contact us to learn more!

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How to Improve your SEO with User-Friendly Interlinking

How Internal Links Improve Your Site’s SEO

Web developers, marketers, and business owners understand the importance of search engine optimization – SEO – for ranking a website high on search engine results pages. There are many ways to improve SEO, from publishing helpful and relevant web content, to regularly updating that content, to using the best keywords and key phrases, and more. Proper internal linking is another.

What Is Internal Linking?

Internal linking, or interlinking, occurs when one page of a website (domain) is linked to a different page on the same website. Internal links are helpful for several reasons. Externally, they help users navigate a website, which provides for a positive user experience (UX). Internally, they define the website’s hierarchy and site architecture and also set each page’s ranking authority on the site. Interlinking also provides a number of more technical functions – all related to website organization and how well the site communicates with search engines. For now, we focus on easy ways any web manager can enhance their SEO through interlinking.

Optimum internal linking provides a great user experience, as it keeps the reader engaged on your website – moving around and always looking for more information. Interlinking should flow logically and naturally to align with what the reader will find helpful and useful. As a rule, interlinking has a pyramid hierarchy, with the homepage at the top, which allows its ranking power to pass to the entire site. Think of the hierarchy as categories and subcategories, all organized and linked for relevance and a positive user experience.

In addition to enhancing your UX, web managers and marketing experts strategically link their site content for the main purpose of improving SEO, and ultimately, search engine ranking. Internal links have the capacity to increase page authority, which means the page will be indexed more quickly by search engines and rank higher in search results. As an example, a home page with earned authority that contains links to a new blog posting (one with practically no authority) transfers its authority to the page with the blog post.

Let’s look at some of the ways interlinking can help improve your SEO.

Ways to Improve SEO with Interlinks

  • Place links in web content. These links, usually formatted in bold so they are clearly visible, indicate to the user that they can obtain additional information by clicking on the link. The link should work properly and take the reader to the proper – relevant – page.
  • The most important and relevant links should appear on your website’s home page, in the site navigation bar, and in drop-down lists.
  • When deciding how many links to use, place as many as a user would find helpful within the content. There is no hard and fast rule, but use what you consider reasonable in light of the length of your web content or post.
  • Link lower authority pages only to other relevant posts on the website; linking the content within lower authority pages to your contact page, for example, does not pass any value that improves SEO. Similarly, links in sidebars should also go to pages with relevant content.
  • Ensure anchor text – highlighted text within a hyperlink that a user clicks on to open a page – is relevant and an accurate indicator of the page it is being linked to.
  • Make sure call-to-action (CTA) buttons are clearly visible and within a user’s easy reach. Each page of your site should have a CTA that prompts them to click for more information.
  • Perform a link audit. A link audit achieves two purposes: 1) It tells you if existing links in your web content are all working properly and 2) it lets you know if you have enough (or too many) links in a given content area.

Interlinking for SEO is Not Complicated

Though interlinking to improve SEO may sound complicated, it is not. Follow the guidance on interlinking best practices presented here, and you’ll soon see improvements in your site’s SEO.

If you want to learn more about how interlinking can help your SEO or know how your own website stacks up in terms of user-friendly internal linking, Perfexion, Inc. can help. We are a Philadelphia-based web design and development company located in Plymouth Meeting just outside King of Prussia. We specialize in optimizing our clients’ web content and ensuring their sites perform to the best of their ability.

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How to Use Search Console for Quick SEO Wins

How Google’s Search Console Helps You Improve SEO

If you are not already using Google’s Search Console service to monitor how well your website is performing in Google searches, put signing up for the service on your to-do list for today. The intelligence and data Search Console provides is like nuggets of gold just waiting to be mined. Business owners, website managers, and digital marketers, regardless of their level of technical expertise, can use Search Console easily and apply the takeaways they learn to strategically enhance the performance of their website, including increasing traffic and improving conversions.

With Search Console, you can:

  • Monitor website performance
  • Submit content you want crawled for searches and remove content you don’t want the search engine to index
  • See which search queries work best to bring visitors to your website
  • Track and monitor your site’s backlinks (hyperlinks from other web pages to your own website or web page)
  • Be informed when an error occurs on your website, such as a broken link, missing page, or crawl error

Quickly, easily, improve your website’s SEO

One especially important reason to be signed up for Google’s Search Console service is to utilize the intelligence the data provides – those nuggets of gold – to improve your website’s SEO. Without search engine optimization, your website stands little chance of ever showing up in a Google search or getting found.

Improve SEO, SEO Best Practices, Technical SEO
Improve SEO, Google Tools, Improve Site Ranking

The following list provides ways to use those nuggets of information to quickly and easily improve your site’s SEO.

Take advantage of all the functionality Google provides to monitor your website’s performance and see where improvements are needed or things need to be fixed. When you systematically address the technical areas of your website that impact SEO, you both improve the ability of your site to rank well in searches and enhance the user experience across the entire site. The end results are well worth the effort. At Perfexion, Inc. we put our web development and web content expertise to work for you.  We are a Philadelphia-based web design and development company located in Plymouth Meeting just outside King of Prussia. We specialize in making sure clients’ websites are technically sound and perform to the best of their ability at all times. Contact us today.

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Technical SEO

Don’t Let Your SEO Efforts Go to Waste

Any web developer worth his or her salt is an expert at both off-page and on-page SEO. Simply put, good on-page SEO means a website contains content that is optimized for certain keywords and phrases so that the site’s search rankings and relevance to users are improved. Good off-page SEO means a site gains authority and relevance by building and effectively managing backlinks from other relevant, authoritative sources.

All that attention and focus on having just the right on- and off-page SEO will go to waste if the technical aspects of SEO are ignored or improperly handled. The following checklist contains recommendations for achieving the best results in terms of your site’s user experience, search engine crawling, indexing, and of course, ranking.

  • Set up and manage your website’s sitemap: A sitemap informs search engines about how your website is structured. Make sure your sitemap is clean/error-free, updated when content is posted or removed, concise so crawls can be more effective, and registered in Google Search Console.
  • Check the pages on your website that are indexed by the various search engines, including those that have been restricted from indexing, to make sure the number of pages indexed is about the same as the number of pages on your website.
  • Use an SEO crawler, not just robots.txt, to check that every critical resource on your website is crawlable and not blocked from indexing. An SEO crawler performs a more comprehensive check that includes CSS and JavaScript files, orphan pages (those that are on your site but are not internally linked), and more that might be restricted but should not be.
  • Enhance the frequency with which search engines crawl the pages of your website during a specific period of time – your crawl budget. Google statistics provide the average number of times the pages of your site are crawled daily, and from that you can calculate your monthly crawl budget. Use that intelligence to maximize the crawls that are being performed. How? By removing duplicate content, restricting indexing on pages that don’t support SEO, making crawling more efficient by adding URL parameters, and fixing broken links and redirects.
  • Audit your site’s internal links to make sure the structure of your site is both logical and shallow. For example, check to ensure your site’s important pages are reachable within three clicks of the homepage (the depth of your pages). When fixing broken links, look for those that could be hidden in link tags, sitemaps, and HTTP headers. Address linking on orphan pages to make it easier for visitors and search engines to find them.
  • Audit your website for HTTPS issues that could affect your site’s ranking. Check the different types of content on pages you believe are secure; if you have mixed content, it could be coming from an HTTP connection that is not secure which, in effect, makes your page less secure and can even stop a browser from loading it altogether. Make sure all the links, redirects, and canonical URLs point directly to HTTPS pages to reduce/eliminate the number of unnecessary redirects, which make a website appear slow and eat away at your crawl budget. If your site is still HTTP, consider migrating to HTTPS, given that Google uses HTTPS as one of its ranking signals.
  • Make sure your site’s pages load in two seconds or less. Google factors speed when ranking a site, and a page that loads quickly and efficiently provides an optimum user experience as well as improves your bounce and conversion rates because users will be less inclined to click away from a page that has loaded quickly.
  • Prioritize the mobile friendliness of your website and perform an in-depth audit of the site. With search queries from mobile devices on a steady rise, Google is planning to change how it indexes website pages. They will soon begin indexing mobile versions of websites first, rather than their desktop versions. Google provides a mobile-friendly test that lets you check a variety of criteria such as text size, plugins, how pages are viewed, and more. The key is to perform the test on every landing page of your site, since Google determines mobile friendliness on a page by page basis.
  • Just as you need to restart your computer for software updates to take effect, you should have search engines re-crawl your website to make sure fixes and changes you make to your site go immediately into effect. You can submit requests to Google and Bing to re-crawl and re-index on a URL basis or on your entire website.

By systematically addressing the technical areas of your website that impact SEO, you both improve the ability of your site to rank well in searches and enhance the user experience across the entire site. The end results are well worth the effort. At Perfexion, Inc. we specialize in making sure clients’ websites are technically sound and perform to the best of their ability.

Note: Thanks to Link-Assistant.com (https://www.link-assistant.com/news/technical-seo-audit.html) for the valuable tips presented here.

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SEO in Non-Techy Terms

What is SEO? SEO Basics

Search Engine Optimization – SEO – is a tool used by web developers and digital marketers. Its purpose is to enhance the visibility of a website or web page in search engine results so that, when a user performs a search using their preferred search engine – Google, Yahoo, or Bing – the website or information the user searched for appears at or near the top of the list on the search engine results page, or SERP.

When a user performs a search, they enter a word or series of words in their search engine’s search box and wait for the search engine to provide its results. The words a user types are called keywords, and users generally know the keywords they type should be specific, rather than general, to get the best results from their search. For example, if a user enters the word “sweater,” they’ll receive hundreds of billions of results. But, if they enter “fuchsia cardigan sweater under $20 in size 8,” the number of results returned decreases considerably.

This type of search query is called a natural search, and the results returned are called organic or unpaid search results. In a matter of seconds, or split seconds, search engines process through billions of entries in their index and return results that are the most relevant to the search terms used. They analyze the keywords entered as well as the larger context of the query to match these with websites, web pages, etc., that are useful, informational, and relevant. These results are typically listed on the left-hand side of the search engine results page. Websites and webpages with a well-organized, well-managed SEO strategy have increased chances of appearing at or near the top of the list on SERP.

SEO Algorithm & Strategy

Early on, SEO relied on the repeated use of keywords and links in web pages. Copywriters crammed pages with keywords to the point the content was both awkward and poorly written – all in an attempt to outsmart the likes of Google. In time, search engines saw what was happening and updated and changed their search algorithms. In effect, so users would be satisfied with the search results they received and so businesses would improve the content on their websites and basically have to compete to appear high on the SERPs.

If you’re starting to see a connection between users, websites, search engines, and search engine results pages, it’s because one exists. A user performs a query using certain key words and phrases. A website is written and designed in anticipation of how a user – the business’s target audience or customer – searches for the product/service offering or information provided on the website. Search engines look for web content that contains indicators of value in response to the user’s search, such as links, images, and other relevant content on a website. The SERP lists websites/web pages that have the highest SEO relevance and value based on 1) how the user queried and 2) how valuable web content is.

SEO for Beginners, SEO Best Practices, What is SEO
SEO for Beginners, SEO Best Practices, What is SEO

SEO Strategy

The successful marketing of any business online requires a thoughtful SEO strategy. SEO requires business owners and marketers to fully understand their audience – both existing customers and their target market – and work to align web content to react appropriately to what the customer wants and how they ask for it.

Businesses need to closely examine just how their target market searches for products/services online. Today, SEO and the power behind search engines go far beyond filling a web page with keywords and matching a user’s search terms with the keywords on the website. That is because search engines rely on more than keywords when providing results to a query. They look for web content that is appealing. Content must be useful, informative, and interesting. It must respond to whatever type of request a user makes, whether it is to buy a product, solve a problem, learn how to do something, hire a service, watch a video, and more.

While SEO values the content that is visible on-screen, that is, the words, images, etc., everything that goes on behind the scenes – technical SEO – is equally important. Technical SEO is what helps search engines crawl to your website and index it. Web developers, those who handle the technical aspects of SEO, understand the techniques search engines use to access and crawl to websites, and they make sure their clients’ websites are in alignment with those techniques.

SEO Audit & Strategies

Developers are necessary for improving SEO for a variety of reasons, such as conducting SEO audits to locate issues that impede crawling; eliminating duplicate content; fixing errors; and making sure content all links and pages work the way they’re supposed to. They, along with digital marketing experts, follow all trends, practices, and updates relating to search engine optimization. As experts, they understand the trends and how they relate to the digital marketing efforts of their clients.

The web developers at Perfexion, Inc. specialize in SEO and the entire gamut of online marketing channels and strategies. They pride themselves on ensuring clients’ SEO and digital marketing efforts perform at optimum levels and that their digital marketing investment always provides a positive return. We are a Philadelphia based web design and development company located in Plymouth Meeting just outside King of Prussia.

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