Online Marketing Research and StrategyWould you buy a car without first researching its gas mileage, safety record, performance standards, and available options? No. Likewise, you should not invest a dime in digital marketing for your business without doing due diligence by researching and understanding relevant key topics such as online advertising, content marketing, mobile marketing, ecommerce trends, social media, target market demographics and psychographics, marketing media and technology, and more.
When you understand the trends and activity relating to digital marketing (also referred to as internet marketing and emarketing) associated with your industry, your customer, and your competition, you gain valuable and necessary intelligence that influence your own strategy and decisions regarding how, when, and where you market online. But, where do you go to obtain the data you need? And once you have the information, what do you do with it?
PERFEXION can answer those questions and others. Our digital marketing experts are available to do whatever type of research you need, and use the results of that research to develop an internet marketing strategy that works for you. We have the knowledge and capacity to conduct research that yields data that is valuable and usable—and highly relevant to your specific business.
Our research supports any type of business, large or small, regardless of their online marketing needs, including:
• New website design and development
• Existing website update or redo
• Keyword research
• New or existing online advertisers
• Mobile content and advertising
• Email marketing
• Paid advertising – display ads, pay per click (PPC)
• Social media
We consult with you to learn about your business and business goals, your target customers, and your competitors. Next we put our online marketing research and strategy services to work so you end up with the information you need and a starting point for developing your own strategies for advertising that grow your business and increase sales and profits. We tell you what does, and does not, work.
The amount and type of information we research depends on the needs of your business. We can drill down to any level of specificity or detail. For example, do you want to:
• Know how much your competitors are spending on mobile advertising?
• Understand why your email open rate is far below industry average?
• Determine if a consumer loyalty program will work for your offerings?
• Learn how to better attract female millennials in your target audience?
A successful digital marketing strategy is best achieved when you have the data and intelligence to back the decisions you make and dollars you spend on online advertising. With a well-planned strategy, you target precisely the audience and advertising sites that will yield the highest results on your advertising investment.
PERFEXION is a full-service integrated marketing company. Our goal is to help you develop and implement the most effective digital marketing tactics so you can meet your goals of improving results and growing profits.