Perfexion Inc. Web Design, SEO & Social Media Blog

You want your business to thrive, right? Looking to increase your credibility and exposure to potential customers? Need an easy way to drive revenue? Good news! There is a simple answer to get your business on the right track and one that might seem like common sense.

In order to achieve all the above goals, you need to ensure you company has a website. I know, you’re thinking, of course, everyone knows you need a website today. So, you did the due diligence and launched a website for your business. But what if that website doesn’t seem to be performing for you like it should? Just having a website doesn’t mean customers are automatically going to flock to your business. Having a website is like having a storefront without a sign. You have a location that allows people to do business with you. The only problem is, they don’t know who you are, where you are located, and what you do. That is why business owners invest in signage, marketing, product placement, and, of course, a website.

So, you know you need a website, but just like with a storefront, your website must be a great representation of your business and what you stand for.

Here are 7 must-haves with your website:

1. Responsive Website Design

Responsive web design simply means your website automatically conforms to the best user experience, regardless of the device. 70% of website traffic comes from mobile devices. To stay on top of your competition, your website must have a comparable user experience across all devices, whether mobile or desktop.

2. Clear Navigation

Think about your own experience on a poorly designed website. You are trying to find contact information or specific content about the company’s services and yet, you get lost in a never-ending scroll and click monstrosity of annoyance. You end up leaving that website to find a competitor with a clearer direction. People are looking for quick, simple, and efficient. Having a clear navigation path on your site will enable a better user experience, as well as aid in your search engine optimization growth.

3. Content, Content, Content!

When it comes to your website, content is king! You must infuse high quality, engaging content to attract your ideal consumer AND keep them on your site. People coming to your site have a problem in which they are hoping for your products or services can solve. Say they need a new roof. They want to investigate a bit to see if it is the best company to hire to replace their roof. They want to know you have knowledge and experience in the area. They want to be sold on the fact that your company is the best in the business when it comes to roofing. That is all done with content. Content is what draws the customers to your website. Relevant and engaging content is what pulls your website to the top of search engine results. Content is what is going to set you apart from your competition.

4. Thoughtful Design

You always want to be thinking about the user experience when it comes to your website design. Having an explosion of colors, a gazillion pictures, and 24 various fonts and sizes will make any visitor dizzy and drive them right onto the pages of your competition. Your color pallet, images, and content should all be placed with purpose throughout your site and guide the user to the information you want them to focus on. Think of it like a road map, guiding your ideal customers to exactly what you want them to do.

5. Customized Call-To-Action Buttons

Also referred to as CTAs, this is one of the most critical parts of your website. Call-to-action buttons guide your customer to interact with you in a preferred manner. It could guide them to fill out a form, or maybe to call now, (which they can do right from your site!). Maybe it is to complete a sale right on your site if you are an ECommerce business. Your call-to-action buttons are a subset of your well thought out design. They remind your customer to engage with them and further their interaction with your business to get closer to the sale.

6. Consistency

It might sound repetitive, but consistency is so important for a good user experience. Consistency on your website means that your colors, images, content, navigation, messaging, and overall message has a cohesive flow throughout the entire site. When a customer lands on your website, whether they land on your home page or a product page within your site, they should know right away what business site they are on, what you do, and how you can solve their problem. A great deal of this will focus on your brand messaging, a topic we will explore deeper in a separate blog.

7. Engaging Visuals

There is an old saying in marketing that is still true today. If you were to remove all the text from an advertisement, a customer should still be able to tell you what you do or what you are selling based solely on the image used in that ad. The same is true for your website. The first thing people will focus on is one that lands on your site if the images. Your images need to tell a compelling story. Much like your content. They need to be engaging and purposeful in both placement and messaging.

Another concept to embrace is video. People are 10 times more likely to engage with a video versus a static image. You are allowing people to learn about your business, what sets you apart, and pull them in with compelling content – all at the ease of watching a video. A well-executed design that incorporates both static images with thoughtful and poignant video will take your website to the next level.

Just like your food in your refrigerator, don’t keep your website past its expiration date. Websites created in the 90s and early 2000s are in desperate need of a refresh! Technology changes quickly today. For your website to stay relevant and be found by customers online, you need to keep your content fresh and your platform and design current to your customers standards.

How Can You Get Your Website to Attract More Customers?

Perfexion is a full service, interactive agency. We harness the power of great design, the most advanced technologies, and strategic branding to enhance your professional presence across the web and beyond. Click here to get a FREE website audit and customized solutions for your business.

When it comes to developing a winning social media strategy, Google says quality content is key in terms of earning a higher ranking on their results pages. Since 2011, Google’s most popular ranking algorithms—panda, penguin, and hummingbird, respectively—have been focused on indexing and ranking as much quality content existing on the Internet as possible. Intuitively this makes sense, but it also begs the questions: what exactly is high quality content and how does Google define and/or recognize it?

In order to answer these questions, you first have to understand Google’s ultimate aim for their search engine; how it is evolving; and what steps you can take in order to generate content that is consistently well-written, well-researched, and relevant.

The Endless Evolution of Search

Accounting for 3.5 searches daily, and approximately 1.2 trillion searches per year, Google has surpassed all platforms to become the leading online search engine. Every day, consumers rely on Google to generate the most relevant and reliable results concordant with their specific searches. While there are multiple search engines competing for our attention, Google sends the most traffic to your site, and thus, remains the most popular.

Despite its market dominance, Google must work to maintain its competitive edge over other popular search engines like Bing and Yahoo. Over the past several years, Google has rolled out a series of policy changes and algorithm updates aimed at ranking quality sites higher in search results and demoting and removing lower quality sites. With each new and improved iteration, Google strives to create a more seamless connection between users and the knowledge they seek.

As technology continues to evolve, so too, will Google’s search features. Google wants to be the default search engine; the one that instinctively understands user’s intentions when they ask a question and then immediately provides them with the exact information they want and need. With each new algorithm, Google is making it clear that the focus should be on publishing quality content that is the best of its kind rather than ranking for keywords.

While keywords can provide useful context to your digital content, they have become a bit of a hindrance when it comes to conducting online searches. Without the proper context, the intent and use of your selected keywords may confuse/mislead users, or even direct them to a different website altogether, thereby returning the exact opposite results you want.

Google has decided that keyword-heavy, low-quality content is out; high-quality content is in. Webmasters, content developers, and business owners alike have little choice but to shed their allegiances to traditional SEO tactics and follow Google’s lead.

How Does Google Define Quality Content?

So, how does Google define quality content? While there is no set definition, here are a few factors that Google uses to define quality content:

1. Learn your audience and engage your core clientele. A successful social media strategy begins and ends with consumers, so it is imperative to understand who your target demographic is and how to appeal to them. In other words, create content that establishes trust and credibility among your users.

2. Provide valuable information that users are looking for and will actually benefit from. Be transparent and don’t confuse or mislead users with deceptive titles merely to improve your ranking. Whatever you write about should be informative, interesting, and meaningful.

3. Become a resource. Link to high quality content from other sources and refer to them from your own page to increase the legitimacy of your site.

4. Publish new and innovative content as often as possible. For Google, what you publish is more important than how often you publish, but you should strive to be consistent as possible when it comes to producing fresh content.

5. Differentiate your website as much as possible (especially from those with very similar objectives). Think about what makes your website unique, and create content that emphasizes your individuality.

6. Establish a call to action that allows you to connect and interact with your customers and vice versa. Encourage them to ask questions, leave comments, and share your post — anything to stimulate interest and keep consumers active and engaged.

The Bottom Line

As quality content becomes an increasingly crucial tool for business growth and development, it is necessary not only to have a refined strategy that encompasses the preceding points, but to frequently assess whether your content is helping you meet your short and long-term business goals. Creating quality content that is easy to read and navigate should be your primary goal, and Perfexion, Inc. is here to help! Our qualified professionals specialize in producing high quality content on a consistent basis that can increase your ranking and reputation, while also keeping you in Google’s good graces.

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Here are 7 must-haves with your website:

How Can You Get Your Website to Attract More Customers?

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