Marketing Your Business on TwitterTwitter’s power lies in the “tweets” users post for their followers to read, comment on, and share. Twitter is all about creating concise content – up to 140 characters – that grabs attention and causes readers to react. Postings can be about upcoming events, business updates, special offers, your business in the news – the options are endless.
Because of the instant reach and quick messaging hits available on Twitter, business owners should include Twitter as part of their social media marketing arsenal. Well-written postings with relevant content are sure to grab attention and earn new followers.
Twitter is most commonly accessed on mobile devices, so users on the go can do a quick check of the people, groups, and businesses they follow.
Beyond the actual tweet, Twitter is a great platform to gain visibility for your company name and brand. Every tweet you post will include your company logo, and the background image and colors can be customized to match those of your company website.
When combined with your company’s other social media marketing efforts, Twitter is an effective tool at increasing credibility, boosting traffic to your primary website, making you an industry authority, and improving visibility in search engines.
The social media experts at PERFEXION know the ins and outs of marketing on Twitter. They understand how to best use Twitter’s features and functionality. To learn how PERFEXION can help you effectively use Twitter as part of your online marketing strategy, call us today.