Marketing Your Business on Pinterest
Pinterest touts itself as the “world’s catalog of ideas.” Pinterest users, called Pinners, refer to this hugely popular resource for information, ideas, suggestions, and inspiration – most often to solve a problem or seek out a new source of help. Over the past several years, Pinterest has grown into a powerhouse social media platform that today is used by more than 150 million people in the United States and abroad.The statistics on Pinterest usage are astounding. For example, 87% of Pinners have bought a product as a result of a pin they saw on Pinterest. Those same statistics say that 93% of Pinners refer to Pinterest for future purchases they plan to make. The explosive growth in online commerce on Pinterest (and other social media sites) means that if your business is not on Pinterest, you are missing out.
Pinterest is the ideal platform for showcasing your brand and your products. And with Pinterest paid ads, known as Promoted Pins, you expand your exposure and reach through the use of Awareness, Engagement, and Traffic campaigns that can be set to reach your most relevant audience. People on Pinterest’s are already online in search of something, and highly likely to make a purchase if they see what they like. Because of this, they are receptive to marketing and ads for the products they are seeking.
As with all other social media marketing efforts, pinning quality content is key to gaining and retaining loyal followers. Pinterest is second only to Facebook in the amount of traffic it refers to websites – qualified traffic that is already aware of your offerings and much more likely to make a purchase.
PERFEXION’s social media marketing experts are available to help you navigate through Pinterest and reap the revenue rewards it has to offer. Contact us today to learn more.