Fitness Center Website Design
We needed to develop a WordPress web site designed to serve a full service fitness center, in Bethlehem PA, that could be updated by the client was easy to update, and would rank well on search engines.
The client needed a mobile responsive website that was Content Management-driven (CMS), with the ability to update major portions of the website themselves using WordPress as the CMS. The website had to integrate with the clients CRM while being SEO friendly with the ability to easily integrate online marketing strategies and social media marketing.
WordPress Web Design
We built a WordPress website that is easy to navigate and has integrations for personal training, group fitness, scheduling, CRM form submissions, including an equipment and facility gallery area. Since the website is built in WordPress, it allows the updating of the website content and photography by non-technical administration users on an as needed basis. The website design needed to account for having different views of the center and be architected with SEO from the ground up. Each fitness area is showcased, including group exercise, personal training, corporate, and free weights.