Marketing Your Business on LinkedIn
LinkedIn gives business owners the ability to market in the business-to-business (B2B) realm by posting content intended just for businesses and professionals. This social media platform lets business owners connect with others to build relationships and online communities. You can post informative, quality content that not only establishes you as a thought leader in your industry, it also builds and enhances your reputation.If your product or service offerings are intended primarily for professionals and other businesses, LinkedIn should be included as part of your internet marketing strategy. The right mix of content and advertising on LinkedIn will help improve search engine rankings and drive traffic to your website. And LinkedIn ensures all content is mobile ready, which means it is easily viewed on any type of device the user is on – desktop computer, smartphone, or tablet.
LinkedIn lets you create a company page, which is an ideal way to establish brand presence, build credibility, and demonstrate expertise in your industry. You can gain followers and build a community comprised of your target audience. And when you share informative, relevant content with your followers, in time they become advocates for your brand.
Companies can raise brand awareness even more by using LinkedIn’s paid advertising services that reach your target audience in a variety of ways. Boost your content in the LinkedIn feed to expand the audience who sees it. Send your audience a sponsored LinkedIn InMail that is delivered right to the person’s LinkedIn inbox. Three types of ads – dynamic, display, and text – can be customized and are all designed to keep your brand in front of clients/prospective clients and drive traffic to your website.
LinkedIn is a valuable tool for increasing your online presence. The social media marketing experts at PERFEXION know just how valuable LinkedIn can be for your business. Call us to learn more about managing this platform as part of your overall online marketing strategy.