Copywriting and Content EditingGraphics, images, and photos on your website matter. So do the words.
Does your website tell your story in such a way that you inform, increase awareness, build trust as an authority in your industry? Or is the content thrown together to fill a page with keywords and key phrases that may or may not have been properly researched to determine their effectiveness? If you answered yes to the second question, keep reading to understand why PERFEXION’s professional copywriting services can enhance your web presence and help you meet your digital marketing goals.
The right content strategy and messaging will drive traffic, convert visitors, sell products and services – exactly what a website is supposed to do. PERFEXION combines the science of search engine optimization (SEO) with the art of copywriting to help with your website’s overall visibility and marketing messages. Our search engine marketing experts conduct the necessary research so you know exactly which keywords are top choices in online searches, and our copywriters skillfully craft your marketing message by incorporating those key words, phrases, and descriptions that not only attract visitors to your site, but keep them reading once they land there.
Do you need:
• Fresh content for a new or redesigned website?
• Written copy for a blog or industry publication?
• Specialized messaging for email or a video script?
• A review of existing web content?
The copywriters at PERFEXION can help. We understand that content writing and copy/content editing apply to more than just your website. Today, people search for information online. If you have not yet made the move from paper to digital content, you are missing opportunities to get your marketing message in front of the people you most want to reach. An effective internet marketing strategy means you’ll reach your target audience wherever they may be.
Marketing Content Is Much More Than Your WebsiteA content marketing strategy should include messaging that goes beyond your company website. The more you get the word out, the more you build trust and authority in who you are and what you do, and the more the search engines love you.
Additional web content – blogs, social media posts, videos, press releases, email messages, and more – when well written, optimized for SEO, and made available where your target audience will see it, attracts consumers and converts them from lookers into buyers.
How PERFEXION’s Copywriting and Content Editing Services Help Business CustomersOur content connects with your target audience and transforms viewers and visitors into revenue-generating customers. We:
• Create new web content that complements your web design and aligns with your marketing message style
• Describe your products and services using language that is clear, easily understood, and compelling
• Closely analyze your business and your competition to create the most effective campaign to help you reach your search engine marketing goals
• Review and edit existing web content to ensure it is concise, relevant, authoritative, and incorporates the right mix of keywords and phrases
• Optimize keywords, descriptions, phrases, and content to increase natural – organic – traffic to your website so it ranks higher in search engine results pages
• Ensure your web content is free of grammatical and punctuation errors, contains no typos, and comes across in a single voice that best represents your business
Competition for space, time, and attention on the internet is the highest it’s ever been. With just a brief moment to gain and capture a user’s attention online, make sure your web content attracts the most qualified members of your target audience so that they are compelled to click on a link, read a blog, call you, or buy a product – all actions that lead to increased revenue.
Poorly written content or content that does not inform will not get read. Users know exactly what they’re looking for, and if they don’t see it right away, or what they see is irrelevant, they will leave your website and probably never return. Click here to read about Google's recommendations on quality content.
PERFEXION’s copywriting and SEO specialists team up to help clients succeed by providing high quality, optimized web content that meets their online marketing needs. PERFEXION has offices in King of Prussia and Plymouth Meeting, PA. We serve clients in all of southeast Pennsylvania, including Bucks, Chester, Delaware, Montgomery, and Berks counties, as well as in Delaware, New Jersey, and New York. Call us today to learn more about our content writing and content editing services.