Marketing Your Business on FacebookFacebook is, by far, the most popular social media site. Facebook’s users range in age 18 to over 65. People of all races, genders, income and education levels, and community type use Facebook, and three-quarters of them check Facebook at least once a day. To reach these users, millions of businesses have established their online presence with a Facebook Page.
A Facebook Page lets business owners connect with people, build a user community, and tell their business story. Facebook Pages work well on both desktop computers and mobile devices, so responsiveness of design is already built in—a good thing, given that more than a billion people use Facebook on a mobile device every day.
Facebook promotions and paid advertising help to build your audience – increase likes, gain followers – by targeting the people you want to target most. You can promote your Facebook postings and ads by setting the demographic and psychographic filters that work best for your business. You can run a promotion for as long as you like or based on a budget you set.
Other Facebook social media tools include Messenger service and notifications so you can have direct and immediate interactions with visitors to your page.
When you market your business on Facebook, you have instant access to highly effective tools that let you continually enhance your brand presence and reach a virtually limitless audience. As you gain loyal followers, you build trust, and they are more inclined to react to your posts, click to your website, and convert into paying customers.
The social media experts at PERFEXION know the ins and outs of marketing on Facebook. They know how to write engaging SEO content and understand Facebook’s analytics and if an ad or promotion is or is not working. To learn more about how PERFEXION can help with your Facebook marketing needs, call us today.